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Academic Journal

The Many-Faced Consumer: Consumption Consequences of Balancing Multiple Identities.

Subjects: *CONSUMER psychology; *CONSUMER behavior; *CUSTOMER relationship management

  • Source: Journal of Consumer Research. Apr2020, Vol. 46 Issue 6, p1011-1030. 20p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 2 Charts, 3 Graphs.

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Academic Journal

Remembering Satiation: The Role of Working Memory in Satiation.

Subjects: *STIMULUS satiation; *SHORT-term memory; *CONSUMPTION (Economics) & psychology

  • Source: Journal of Consumer Research. Oct2017, Vol. 44 Issue 3, p633-650. 18p. 1 Color Photograph, 1 Chart, 3 Graphs.

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Academic Journal

Decision Difficulty: Effects of Procedural and Outcome Accountability.

Subjects: *CONSUMER preferences; *CONSUMER behavior; *MOTIVATION research (Marketing)

  • Source: Journal of Consumer Research. Dec2005, Vol. 32 Issue 3, p465-472. 8p. 1 Chart, 2 Graphs.

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Academic Journal

Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective.

Subjects: *PRICING; *NEGOTIATION; *FIXED prices

  • Source: Journal of Consumer Research. Sep2005, Vol. 32 Issue 2, p249-259. 11p. 1 Diagram, 1 Chart, 2 Graphs.

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Academic Journal

Cognitive Effort, Affect, and Choice.

Subjects: *CONSUMER behavior; *BRAND choice; *DECISION making

  • Source: Journal of Consumer Research. Sep97, Vol. 24 Issue 2, p147-158. 12p. 1 Chart.

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Academic Journal

The Role of Mood in Advertising Effectiveness.

Subjects: *ADVERTISING effectiveness; *OPERATIONS research; *HEURISTIC

  • Source: Journal of Consumer Research. Sep90, Vol. 17 Issue 2, p203-214. 12p. 3 Charts.

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