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Publication : journal of international consumer marketing Subject : international relations Subject : latin america Filter by : Subject Phrase

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Academic Journal

Social Stratification, Self-Image Congruence, and Mobile Banking in Colombian Cities.

Authors : Tavera-Mesias, Juan Fernando¹ (AUTHOR); van Klyton, Aaron² (AUTHOR); Zuñiga Collazos, Alexander³ (AUTHOR)

Subjects: *SOCIAL stratification; *SELF-perception; *MOBILE banking industryCOLOMBIA

Source: Journal of International Consumer Marketing. May/Jun2022, Vol. 34 Issue 3, p312-331. 20p. 1 Diagram, 10 Charts.

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