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Publication : journal of marketing Publisher : american marketing association Subject : communication Filter by : Subject
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Academic Journal

Patterns of Communication in Marketing Organizations.

Subjects: *COMMUNICATION in marketing; *ORGANIZATIONAL communication; *MARKETING executivesUNITED States

  • Source: Journal of Marketing. Jul1965, Vol. 29 Issue 3, p30-34. 5p. 2 Black and White Photographs, 4 Diagrams, 1 Chart.

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Academic Journal

On Miscomprehending Televised Communication: A Rejoinder.

Subjects: *TELEVISION; *COMMUNICATION; *ADVERTISING

  • Source: Journal of Marketing. Fall1982, Vol. 46 Issue 4, p35-43. 9p. 2 Charts.

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Academic Journal

Viewer Miscomprehension of Televised Communication: Selected Findings.

Subjects: *COMMUNICATION; *TELEVISION advertising; *TELEVISIONUNITED StatesAMERICAN Association of Advertising Agencies

  • Source: Journal of Marketing. Fall1982, Vol. 46 Issue 4, p12-26. 15p. 4 Charts, 6 Graphs.

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Academic Journal

4. Communication and Public Relations.

Subjects: *BUSINESS communication; *ECONOMICS; *CORPORATION reports

  • Source: Journal of Marketing. Jul1970, Vol. 34 Issue 3, p82-83. 2p.

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Academic Journal

4. Communication and Public Relations.

Subjects: *COMMUNICATION; *PUBLIC relations; *CORPORATE image

  • Source: Journal of Marketing. Jan1968, Vol. 32 Issue 1, p81-82. 2p.

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Academic Journal

5. Consumer Behavior.

Subjects: *PUBLIC relations; *COMMUNICATION; *RETAIL industry

  • Source: Journal of Marketing. Oct68 Part 1, Vol. 32 Issue 4, p80-81. 2p.

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Academic Journal

4. Communication and Public Relations.

Subjects: *PUBLIC relations; *COMMUNICATION; *COPYRIGHT

  • Source: Journal of Marketing. Jan1966, Vol. 30 Issue 1, p79-80. 2p.

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Academic Journal

5. COMMUNICATION AND MARKET NEWS.

Subjects: *MARKETING; *COMMUNICATION; *INTERPERSONAL relations

  • Source: Journal of Marketing. Apr1958, Vol. 22 Issue 4, p423-424. 2p.

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Academic Journal

Successful and Unsuccessful Sales Calls: Measuring Salesperson Attributions and Behavioral Intentions.

Subjects: CONSUMER behavior; ATTRIBUTION (Social psychology); SALES personnel

  • Source: Journal of Marketing; Jul2001, Vol. 65 Issue 3, p64-78, 15p, 9 Charts

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Academic Journal

4. Communication and Public Relations.

Subjects: *PUBLIC relations; *COMMUNICATION; *CORPORATE culture

  • Source: Journal of Marketing. Jul1967, Vol. 31 Issue 3, p86-86. 1/3p.

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  • 1-10 of  64 results for ""communication""