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Publication : journal of marketing education Subject : creative ability

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Academic Journal

The Case for Using Live Cases: Shifting the Paradigm in Marketing Education.

Authors : Kennedy, Ellen J.¹; Lawton, Leigh¹; Walker, Erika²

Subjects: *WORK environment; *MARKETING; *BUSINESS students

Source: Journal of Marketing Education. Aug2001, Vol. 23 Issue 2, p145. 7p. 1 Diagram.

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