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Publication : management international / international management / gestion internacional

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Academic Journal

La création de valeur : glas ou Graal ? Revue critique et modélisation du concept.

Authors : Desmarteau, Robert H.; Saives, Anne-Laure; Schieb-Bienfait, Nathalie

Subjects: CUSTOMER cocreation; BUSINESS literature; BUSINESS models

Source: Management international / International Management / Gestiòn Internacional; 2020 Special Issue, Vol. 24, p91-108, 19p

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Academic Journal

La face cachée de la co-création de valeur : l'exemple de l'architecture commerciale française.

Authors : HOMBOURGER-BARÈS, SABRINA^1,2; BARÈS, FRANCK³

Source: Management international / International Management / Gestiòn Internacional. summer2018, Vol. 22 Issue 4, p105-120. 16p.

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