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Academic Journal

Conducta gregaria irracional en crowdfunding de recompensa: experimento de campo ; Herd Behavior in Reward Crowdfunding: A Field Experiment

Authors : Comeig-Ramírez, Irene; Ramírez-López, Federico; Portilla-Salas, Ferran

Subjects: comportamiento del consumidor; comportamiento gregario; crowdfunding

Source: Retos; Vol. 13 Núm. 25 (2023): (abril-septiembre); 9-19 ; Retos; Vol. 13 No. 25 (2023): (April-September); 9-19 ; 1390-8618 ; 1390-6291 ;

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Academic Journal

Information and Communication Technologies exclusively for consumer behavior from a theoretical perspective ; Tecnologías de la Información y Comunicación exclusivo para el comportamiento del consumidor desde una perspectiva teórica

Authors : Lalaleo-Analuisa, Freddy Rodolfo; Bonilla-Jurado, Diego Mauricio; Robles-Salguero, Rodolfo Enrique

Subjects: E-commerce; consumer behavior; digital consumers

Source: Retos; Vol. 11 Núm. 21 (2021): (abril-septiembre) ; 147-164 ; Retos; Vol. 11 No. 21 (2021): (April-September); 147-164 ; 1390-8618 ;

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Academic Journal

Effects of Covid-19 on consumer behavior: Ecuador case ; Efectos del Covid-19 en el comportamiento del consumidor: Caso Ecuador

Authors : Ortega-Vivanco, Mayra

Subjects: Comportamiento del consumidor; consumo en Covid-19; entretenimiento

Source: Retos; Vol. 10 Núm. 20 (2020): (octubre-marzo); 233-247 ; Retos; Vol. 10 No. 20 (2020): (October-March); 233-247 ; 1390-8618 ; 1390-6291

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Academic Journal

The cognitive dissonance as a motivating factor in consumer decisions : smartphones case ; Disonancia cognitiva en el proceso de compra: caso smartphone.

Authors : Rosero, Christian Xavier

Subjects: Cognitive dissonance; consumer behavior; buying process

Source: Retos; Vol. 5 Núm. 10 (2015): (julio-diciembre); 177-192 ; Retos; Vol. 5 No. 10 (2015): (July-December); 177-192 ; 1390-8618 ; 1390-6291

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