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Academic Journal

DIGITAL MARKETING PRACTICES IN MOROCCAN SMES (SMALL AND MEDIUM SIZED ENTERPRISES): A SYSTEMATIC LITERATURE REVIEW

Subjects: digital marketing; e-marketing; social media

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 207-227 (2023)

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Academic Journal

Les antécédents des comportements d'achat compulsifs : l'influence des pratiques marketing

Subjects: comportement du consommateur; achat compulsif; compagne marketing

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 163-182 (2022)

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Academic Journal

QUALITATIVE STUDY EXPLORING LUXURY MARKETING IN TIMES OF CHANGE: CASE OF HOSPITALITY IN MOROCCO

Subjects: luxury marketing; hospitality; customer experience

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 183-206 (2022)

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Academic Journal

LA PERCEPTION DES MÉDECINS VIS-À-VIS DES MÉDICAMENTS GÉNÉRIQUES: UNE ÉTUDE QUALITATIVE DANS LA RÉGION RABAT/SALÉ/KÉNITRA

Subjects: image des médicaments génériques; prescripteurs; pratiques

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 228-245 (2022)

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Academic Journal

LES DETERMINANTS DE L’ENGAGEMENT DU CONSOMMATEUR DANS LA CO-CREATION DE VALEUR : REVUE DE LITTERATURE ET PROPOSITION D’UN MODELE DE RECHERCHE

Subjects: co-création de valeur; engagement du consommateur; logique service-dominant

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 246-264 (2022)

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Academic Journal

LA DIGITALISATION AU SERVICE DES TOURISTES : LA QUETE D’UN AVANTAGE COLLABORATIF

Subjects: digitalization; co-creation; tourism experience

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 121-142 (2022)

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Academic Journal

QUAND INNOVATION RIME AVEC TRADITION : VERS L'EXPLORATION D'UN NOUVEAU REGARD PORTE SUR LES PRODUITS ARTISANAUX

Subjects: handicrafts products; perception; tradition

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 143-162 (2022)

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Academic Journal

L’IMPACT DE LA QUALITE DE SERVICE SUR LES INTENTIONS COMPORTEMENTALES DE LA CLIENTELE DES BANQUES DE DETAIL AU MAROC

Subjects: service quality; behavioral intentions; bank

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 99-120 (2022)

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Academic Journal

COVID 19 : QUEL IMPACT SUR L’ADOPTION DU PAIEMENT EN LIGNE

Subjects: perceived risk; social distancing; perceived security

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 44-67 (2022)

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Academic Journal

CONTROLE DE GESTION ET PERFORMANCE DES UNIVERSITES PUBLIQUES AU MAROC

Subjects: management control; performance; public performance

  • Source: Revue Marocaine de Recherche en Management et Marketing, Vol 14, Iss 2, Pp 68-98 (2022)

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  • 1-10 of  733 results for ""Management. Industrial management""