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Language : achinese Language : akan Language : cherokee Language : gothic Language : maltese Language : slovenian Language : turkish Language : uighur/span/p p ul class= Filter by : Author

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Academic Journal

TÜKETİCİLERİN İKNA ÇABALARINA KARŞI GÖSTERDİKLERİ DİRENÇ: TUTUM GÜCÜ, TUTUM YÖNÜ VE MESAJ GÜCÜNÜN ETKİLERİ ÜZERİNE DENEYSEL BİR ARAŞTIRMA

Authors : DURSUN, İnci¹ ; KABADAYI, TÜMER¹

Source: International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi. 2012, Vol. 8 Issue 16, p75-97. 23p. 4

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