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Relocation Outsourcing Controls Costs.

Subjects: PRUDENTIAL Real Estate & Relocation Services (Company); CONTRACTING out; STRATEGIC planning

• Source: Personnel Journal. Sep94 Supplement, Vol. 73, p5-5. 1/6p.

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Convention centers glutted with space.

• Authors : Hawthorne, Fran

Subjects: CONVENTION facilities; STRATEGIC planning; MARKET segmentation

• Source: Crain's New York Business. 11/15/2004, Vol. 20 Issue 46, p19-20. 2p. 2 Color Photographs.

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Cosmetics, costume shop goes corporate, organizes.

• Authors : Kramer, Louise

Subjects: BUSINESS planning; RICKY'S NYC (Company); COSTUME storesUNITED States

• Source: Crain's New York Business. 6/4/2007, Vol. 23 Issue 23, p23-23. 2/3p. 1 Color Photograph.

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If more CMOs had 'strategy' in their titles, management, sales and marketing would all speak the same language.

• Authors : CRAIN, RANCE

Subjects: MARKETING management; MARKETING strategy; ORGANIZATIONAL structure

• Source: Advertising Age. 11/7/2011, Vol. 82 Issue 40, p34-34. 1/2p.

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P&G, Walmart, Lever, General Mills are major marketers on a mission.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; WAL-Mart Stores Inc.; MISSION statements

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p1-45. 2p.

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If they build it, who will come?

• Authors : Bullard, Stan

Subjects: JOINT ventures; RICHARD E. Jacobs Group LLC; HINES Interests LPCLEVELAND (Ohio); OHIO

• Source: Crain's Cleveland Business. 6/2/2008, Vol. 29 Issue 22, p1-24. 2p.

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SEEKING HIGHER ROI? BASE STRATEGY ON CUSTOMER EQUITY.

• Authors : Rust, Roland T.

Subjects: CUSTOMER equity; MARKETING management; MARKETING planning

• Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p26-27. 2p.

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AN AD IN WHICH BOY GETS GIRL ... OR BOY.

• Authors : Hampp, Andrew

Subjects: MARKETING strategy; MASS media & gay people; TELEVISION advertising

• Source: Advertising Age. 8/6/2007, Vol. 78 Issue 31, p4-25. 2p.

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McD's marketing strategy must stand for something.

• Authors : Trout, Jack

Subjects: MARKETING management; MARKETING strategy; MCDONALD'S Corp.

• Source: Crain's Chicago Business. 8/9/2004, Vol. 27 Issue 32, p9-9. 1/3p. 1 Color Photograph.

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Focus groups conducted correctly can offer clarity.

• Authors : MAGAW, TIMOTHY

Subjects: UNIVERSITY & college names; FOCUS groups; MARKETING management

• Source: Crain's Cleveland Business. 10/25/2010, Vol. 31 Issue 42, p17-17. 1/2p.

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