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IBM’S WATSON GIGS WITH BOB DYLAN.

• Authors : Kaye, Kate

• Source: Advertising Age. 10/12/2015, Vol. 86 Issue 17, p0004-0004. 1p.

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Why Toyota could soon be nation's No. 1 'scapegoat'

• Authors : Halliday, Jean

Subjects: TOYOTA Motor Corp.; GENERAL Motors Corp.; MARKETING strategyUNITED States

• Source: Advertising Age. 2/19/2007, Vol. 78 Issue 8, p4-62. 3p. 2 Color Photographs, 1 Chart, 3 Graphs.

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Informed risk-taking a competitive edge.

• Authors : ZOLKOS, RODD

Subjects: COMPETITIVE advantage in business; RISK management in business; STRATEGIC planning

• Source: Business Insurance. 9/10/2012, Vol. 46 Issue 35, p03-03. 1p.

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PIMCO's local approach pays off big in Europe.

• Authors : Payne, Beatrix

Subjects: BUSINESS planning; PIMCO Europe Ltd.; FIXED-income securitiesEUROPE

• Source: Pensions & Investments. 2/19/2007, Vol. 35 Issue 4, p4-54. 2p. 2 Color Photographs.

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Peter Stringham.

• Authors : Sherman, Erik

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, Special section p14-14. 1/3p. 1 Color Photograph.

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GROWTH TALES.

• Authors : Goff, Lisa

Subjects: MARKETING strategy; STRATEGIC planning; SMALL businessNEW York (State)

• Source: Crain's New York Business. 12/11/2006, Vol. 22 Issue 50, p27-27. 1/2p. 2 Color Photographs.

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Avon calling on office staff to put on their sales hats.

• Authors : TRAGER, CARA S.

Subjects: AVON Products Inc.; STRATEGIC planning; BUSINESS planning

• Source: Crain's New York Business. 5/7/2012, Vol. 28 Issue 19, p0002-0002. 1p.

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If more CMOs had 'strategy' in their titles, management, sales and marketing would all speak the same language.

• Authors : CRAIN, RANCE

Subjects: MARKETING management; MARKETING strategy; ORGANIZATIONAL structure

• Source: Advertising Age. 11/7/2011, Vol. 82 Issue 40, p34-34. 1/2p.

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McD's coffee blitz.

• Authors : Sterrett, David

Subjects: MCDONALD'S Corp.; ADVERTISING campaigns; COFFEE drinks

• Source: Crain's Chicago Business. 2/9/2009, Vol. 32 Issue 6, p2-9. 2p. 2 Color Photographs.

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P&G, Walmart, Lever, General Mills are major marketers on a mission.

• Authors : Neff, Jack

Subjects: PROCTER & Gamble Co.; WAL-Mart Stores Inc.; MISSION statements

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p1-45. 2p.

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