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Academic Journal

Segmenter les perceptions de la marque employeur chez des recrutés: quel(s) apport(s) RH?

Authors : GROUILLE, Romuald¹

Subjects: *PSYCHOLOGICAL contracts (Employment); *EMPLOYER branding (Marketing); *CONSUMER psychology

Source: Revue Management et Avenir. Oct2022, Issue 131, p153-175. 23p.

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Academic Journal

Une marque employeur socialement responsable: entre les perceptions des salariés et la communication RH. Le cas d'une entreprise en pleine mutation.

Authors : KILIC, Sinem¹ ; KPOSSA, Monyédodo Régis¹ ; REGRAGUI, Mohamed²

Subjects: *EMPLOYER branding (Marketing); *EMPLOYEE reviews; *BRAND image

Source: Revue Management et Avenir. Oct2022, Issue 131, p129-152. 24p.

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Academic Journal

Le feedback comme levier du changement comportemental: une revue de littérature systématique.

Authors : LAROUM, Manel¹ ; de PECHPEYROU, Pauline²

Subjects: *SOCIAL marketing; RESPECT

Source: Revue Management et Avenir. Oct2022, Issue 131, p59-78. 20p.

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Academic Journal

Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania

Authors : Iuliana Obreja

Subjects: bookstagram tours; influencer marketing; bookstagrammers

Source: Romanian Economic Journal, Vol XXVII, Iss 87, Pp 24-32 (2024)

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Academic Journal

Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty

Authors : Mehmet Gökerik

Subjects: i̇nfluencer pazarlama; tüketici sinizmi; satın alma niyeti

Source: İtobiad, Vol 13, Iss 1, Pp 404-421 (2024)

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Academic Journal

Digital Marketing Communication as an Instrument in Social Responsibility Projects After the Earthquake in Türkiye

Authors : Aşkim Nurdan Tümbek Tekeoğlu; Mehmet Ekim Ayyıldız

Subjects: earthquake; social responsibility; digital marketing communication

Source: İtobiad, Vol 13, Iss 1, Pp 86-105 (2024)

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Academic Journal

Marketing olfativo: o uso estratégico dos aromas no setor alimentício e o seu impacto no comportamento do consumidor

Authors : Antônio Carlos Efing; Maristela Denise Marques de Souza; Natalia Michelini Paviani

Subjects: direito do consumidor; marketing olfativo; marketing sensorial

Source: Civilistica.com, Vol 13, Iss 1, Pp 1-20 (2024)

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Academic Journal

Noticing of cannabis health warning labels in Canada and the US.

Authors : Goodman S; School of Public Health Sciences, University of Waterloo, Waterloo, Ontario, Canada.; Hammond D

Subjects: Cannabis*; Canada ; Consumer Behavior

Source: Health promotion and chronic disease prevention in Canada : research, policy and practice [Health Promot Chronic Dis Prev Can] 2021 Jul-Aug; Vol. 41 (7-8), pp. 201-210.Publisher: Public Health Agency of Canada = Agence de la santé publique du Canada Country of Publication: Canada NLM ID: 101648506 Publication Model: Print

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Academic Journal

Le statut du pétrole dans les énergies alternatives Etude comparative entre l’Algérie et certains pays producteurs de pétrole.

Authors : BOUALI, Lynda¹ ; MEKHELFI, Amina¹

Subjects: *ENERGY industries; *ALTERNATIVE fuels; *INTERNATIONAL markets

Source: Al-Tawasul. 2020 Special Issue, Vol. 26, p11-25. 15p.

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Conference

Standardisiertes Modell zur Bewertung generativer KI zur Unterstützung der Marktforschung: ChatGPT-Test ; Standardized model for evaluating generative AI in support of marketing research: ChatGPT test ; Modèle standardisé d'évaluation des IA génératives en soutien à la recherche marketing : Test de ChatGPT

Authors : Baray, Jérôme; Decrop, Alain; Cliquet, Gérard ...

Subjects: AI; research process; marketing researchHammamet (Tunisie); France

Source: 21ème colloque international de l'Association Tunisienne de Marketinghttps://hal.science/hal-0454745021ème colloque international de l'Association

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