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Academic Journal

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)

Subjects: social media; social networking sites; influencer marketing

  • Source: Marketing of Scientific and Research Organizations, Vol 49, Iss 3, Pp 47-64 (2023)

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Academic Journal

Areas of influence in influencer marketing. To what extent is the communication under brand control?

Subjects: brand communication; algorithm; content visibility

  • Source: Marketing of Scientific and Research Organizations, Vol 46, Iss 4, Pp 1-16 (2022)

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Academic Journal

Social media use in international marketing: Impact on brand and firm performance

Subjects: brand orientation; customer orientation; international branding

  • Source: International Journal of Management and Economics, Vol 58, Iss 2, Pp 121-142 (2022)

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Academic Journal

Security and Privacy of Customer Data as an Element Creating the Image of the Company

Subjects: social media in the company; security and privacy; online company

  • Source: Management Systems in Production Engineering, Vol 30, Iss 2, Pp 156-162 (2022)

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Academic Journal

Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Subjects: consumer behavior; consumer involvement; social media

  • Source: Marketing of Scientific and Research Organizations, Vol 41, Iss 3, Pp 115-136 (2021)

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Academic Journal

Evaluation of Selected Online Image-Building Activities By Polish Universities

Subjects: public relations; universities; marketing

  • Source: Marketing of Scientific and Research Organizations, Vol 40, Iss 2, Pp 53-70 (2021)

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Academic Journal

Groups on Facebook as a Marketing Tool

Subjects: facebook; facebook groups; facebook marketing

  • Source: Marketing of Scientific and Research Organizations, Vol 37, Iss 3, Pp 17-32 (2020)

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Academic Journal

GROUPS ON FACEBOOK AS A MARKETING TOOL

Subjects: facebook; facebook groups; facebook marketing

  • Source: Marketing of Scientific and Research Organizations, Vol 37, Iss 3, Pp 17-32 (2020)

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Academic Journal

The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)

Subjects: marketing communication; consumer; shopping behavior

  • Source: Marketing of Scientific and Research Organizations, Vol 38, Iss 4, Pp 129-149 (2020)

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Academic Journal

THE EVOLUTION OF THE ROLE OF FORMS OF MARKETING COMMUNICATION IN INFLUENCING CONSUMERS' SHOPPING BEHAVIOR (BASED ON SURVEYS IN 1995–2018)

Subjects: marketing communication; consumer; shopping behavior

  • Source: Marketing of Scientific and Research Organizations, Vol 38, Iss 4, Pp 129-149 (2020)

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  • 1-10 of  72 results for ""social media""