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Academic Journal

Evolución y tendencias de la marca de distribuidor en los mercados de gran consumo: el caso de España.

Authors : Ruiz, María Pilar Martínez¹; Zarco, Ana Isabel Jiménez²

Source: Management Letters / Cuadernos de Gestión. 2009, Vol. 9 Issue 2, p73-88. 16p. 4 Charts.

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Academic Journal

Caracterizando a los consumidores en los mercados de consumo de alta frecuencia.

Authors : Abab, Juan Carlos Gáquez¹ ; Pérez, Manuel Sánchez¹

Source: Universia Business Review. 2007, Issue 13, p104-115. 12p. 1 Color Photograph, 1 Diagram, 3 Charts.

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