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Las campañas de comunicación pública. La comunicación y salud como campo de estudio.

• Authors : Algarra, Manuel Martín

• Source: Comunicación y Sociedad. 1997, Vol. 10 Issue 1, p151-159. 9p.

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Balancing buildings, books, bytes, and bucks: Steps to...

• Authors : Holt, Glen

• Source: Library Trends. Summer97, Vol. 46 Issue 1, p92. 25p.

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Will they hear from the quiet company?

• Authors : Ericson, James D.

• Source: Executive Speeches. Jun/Jul97, Vol. 11 Issue 6, p15. 6p.

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From brews to brands.

• Authors : Khermouch, Gerry

• Source: Brandweek. 11/24/97, Vol. 38 Issue 44, p20. 4p. 3 Color Photographs.

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Luke lends his cool hand to Texaco.

• Authors : Solomon, Jolie

• Source: Newsweek. 10/6/1997, Vol. 130 Issue 14, p52. 1/4p. 1 Color Photograph.

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Toyota's New Deal.

• Authors : Kanter, Evelyn

• Source: Brandweek. 10/20/97, Vol. 38 Issue 39, p34-44. 5p.

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Eatin' it up.

• Authors : Waxman, Sharon; Kim, Albert

• Source: Entertainment Weekly. 07/18/97, Issue 388, p8. 2p. 3 Color Photographs.

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Burgers and chips.

• Authors : Tucker, Ken

• Source: Entertainment Weekly. 05/30/97, Issue 381, p56. 2p. 3 Color Photographs.

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Evaluation of a New Zealand campaign towards reduction of intoxication on licensed premises.

• Authors : Wyllie, A

• Source: Health Promotion International. Sep97, Vol. 12 Issue 3, p197. 11p. 2 Charts.

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Late news.

• Source: Advertising Age. 5/26/1997, Vol. 68 Issue 21, p1-48. 3p.

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