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Periodical

Customer loyalty: Going, going...

Authors : Schriver, Steve

Source: American Demographics. Sep97, Vol. 19 Issue 9, p20. 3p. 1 Chart, 1 Graph.

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Periodical

IAB study: Click-throughs not as effective as banners.

Authors : Maddox, Kate; Snyder, Beth

Source: Advertising Age. 9/29/1997, Vol. 68 Issue 39, p41-41. 2/5p. 1 Graph.

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