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Periodical

The Consumer Loyalty Conundrum.

Authors : Hein, Kenneth

Source: Brandweek. 5/24/2004, Vol. 45 Issue 21, p24-27. 4p. 2 Charts.

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Academic Journal

Loyalty in the Modern World.

Authors : Kinneging, A. A. M.¹

Source: Modern Age. Winter/Spring2004, Vol. 46 Issue 1/2, p66-73. 8p.

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Periodical

Sports may be a metaphor for life but not for marketing.

Authors : Donaton, Scott

Source: Advertising Age. 5/3/2004, Vol. 75 Issue 18, p34-34. 1/3p.

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Periodical

COMCAST ATLANTA, DISNEY TEAM UP.

Authors : Curry, Sheree R.

Source: Television Week. 1/5/2004, Vol. 23 Issue 1, p9-9. 1/5p.

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