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Not Your Mother's China.

• Source: TIME Magazine. 3/4/2008, Vol. 171, p60-63. 4p.

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The Millennials.

• Authors : Dyk, Deirdre van; Hume, Marion; Larenaudie, Sarah Raper

• Source: TIME Magazine. 3/4/2008, Vol. 171, p55-69. 15p.

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ATITUDES ANTE PRODUTOS BANCÁRIOS A VISÃO DOS FUNCIONÁRIOS.

• Authors : Nepomuceno, Marcelo Vinhal^1,2,3 marcelo•

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2008, Vol. 9 Issue 7, p41-69. 29p. 6 Charts.

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A MODEL FOR FIRST AND SUBSTITUTION ADOPTION OF SUCCESSIVE GENERATIONS OF A PRODUCT.

• Authors : Bardhan, A. K.¹ ; Chanda, U.²

• Source: International Journal of Modelling & Simulation. 2008, Vol. 28 Issue 4, p487-494. 8p.

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Social experiments in sustainable consumption: an evidence-based approach with potential for engaging low-income communities.

• Authors : Hargreaves, Tom¹ (AUTHOR) ; Nye, Michael¹ (AUTHOR); Burgess, Jacquelin¹ (AUTHOR)

• Source: Local Environment. Dec2008, Vol. 13 Issue 8, p743-758. 16p. 1 Diagram, 1 Chart.

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Marketing directo: delimitación conceptual e influencia en el comportamiento de compra del consumidor.

• Authors : Carlos GÁzquez-Abad, Juan¹ ; Hélène de Cannière, Marie²

• Source: Universia Business Review. 2008, Issue 20, p100-121. 22p. 11 Color Photographs, 1 Diagram, 4 Charts.

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ETNOGRAFIA E GROUNDED THEORY NA PESQUISA DE MARKETING DE RELACIONAMENTO NO MERCADO CONSUMIDOR: UMA PROPOSTA METODOLÓGICA.

• Authors : da Silva Lourenço, Cléria Donizete¹ ; Ferreira, Patrícia Aparecida² ; Rosa, Alexandre Reis³

• Source: RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2008, Vol. 9 Issue 4, p99-124. 26p. 1 Diagram.

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LOCATION AND SCALE INFLUENCE ON SENSORY ACCEPTABILITY MEASUREMENTS AMONG LOW-INCOME CONSUMERS.

• Authors : SOSA, MIRIAM^1,2 (AUTHOR); MARTINEZ, CAROLINA² (AUTHOR); MARQUEZ, FERNANDO² (AUTHOR)

• Source: Journal of Sensory Studies. Oct2008, Vol. 23 Issue 5, p707-719. 13p. 1 Diagram, 2 Charts, 3 Graphs.

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An Open Mind Wants More: Opinion Strength and the Desire for Genetically Modified Food Labeling Policy.

• Authors : RADAS, SONJA¹ (AUTHOR); TEISL, MARIO F.² (AUTHOR); ROE, BRIAN³ (AUTHOR)

• Source: Journal of Consumer Affairs. Fall2008, Vol. 42 Issue 3, p335-361. 27p. 8 Charts, 2 Graphs.

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Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies.

• Authors : PETTY, ROSS D.¹ (AUTHOR)

• Source: Journal of Consumer Affairs. Fall2008, Vol. 42 Issue 3, p461-470. 10p. 4 Color Photographs.

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