Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Date Ascending

Filter

Your Filters

Publisher : american marketing association Subject : communication Filter by : Subject Phrase Sort Order : Publication Date Acsending

Reset filters

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

MOTION PICTURE RESEARCH: CONTENT AND AUDIENCE ANALYSIS.

Authors : Fiske, Marjorie; Handel, Leo

Subjects: AUDIENCE research; MOTION picture industry; AUDIENCE profiles

Source: Journal of Marketing; Oct46, Vol. 11 Issue 2, p129-134, 6p

Record details

Read More Add to Saved list

Academic Journal

FACTORS INFLUENCING THE SELECTION OF PHARMACEUTICAL PRODUCTS.

Authors : Caplow, Theodore; Raymond, John J.

Subjects: DRUG marketing; PHARMACEUTICAL industry; COMMUNICATIONMIDWEST (U.S.); UNITED States

Source: Journal of Marketing; Jul1954, Vol. 19 Issue 1, p18-23, 6p

Record details

Read More Add to Saved list

Review

PERSONAL INFLUENCE: THE PART PLAYED BY PEOPLE IN THE FLOW OF MASS COMMUNICATIONS.

Authors : Roshwalb, Irving

Subjects: COMMUNICATION; NONFICTIONPERSONAL Influence: The Part Played by People in the Flow of Mass Communications (Book)KATZ, Elihu, 1926-2022; LAZARSFELD, Paul F.

Source: Journal of Marketing; Jul1956, Vol. 21 Issue 1, p129-130, 2p

Record details

Read More Add to Saved list

Academic Journal

5. COMMUNICATION AND MARKET NEWS.

Authors : Kelley, William T.; Lazer, William

Subjects: MARKETING; COMMUNICATION; INTERPERSONAL relations

Source: Journal of Marketing; Apr1958, Vol. 22 Issue 4, p423-424, 2p

Record details

Read More Add to Saved list

Academic Journal

20. RESEARCH AND RESEARCH TECHNIQUES.

Authors : Rathmell, J. M.; Fisk, George; Lazer, William

Subjects: RESEARCH; MASS media; PUBLIC relations researchAMERICAN Economic Association

Source: Journal of Marketing; Oct58, Vol. 23 Issue 2, p205-207, 3p

Record details

Read More Add to Saved list

Academic Journal

The Dilemma of Creative Advertising.

Authors : Politz, Alfred

Subjects: COMMERCIAL speech; ADVERTISING; SELF-regulation in advertising

Source: Journal of Marketing; Oct60, Vol. 25 Issue 2, p1-6, 6p

Record details

Read More Add to Saved list

Academic Journal

Does The "Sleeper Effect" Apply To Advertising?

Authors : Weinberger, Martin

Subjects: ADVERTISING; CONSUMER behavior; ADVERTISING campaigns

Source: Journal of Marketing; Oct61, Vol. 25 Issue 6, p65-67, 3p

Record details

Read More Add to Saved list

Academic Journal

The Role of Models In Marketing.

Authors : Lazer, William

Subjects: MARKETING models; MARKETING; ECONOMETRIC models

Source: Journal of Marketing; Apr1962, Vol. 26 Issue 2, p9-14, 6p

Record details

Read More Add to Saved list

Academic Journal

New Products Need Special Management.

Authors : Murphy, John H.

Subjects: PRODUCT design; PRODUCT management; COMMUNICATION in managementUNITED States

Source: Journal of Marketing; Oct62, Vol. 26 Issue 4, p46-49, 4p

Record details

Read More Add to Saved list

Review

THE GRAPHICS OF COMMUNICATION.

Authors : Payne, Stanley L.; Stephanides, A. N.

Subjects: COMMUNICATION; NONFICTIONGRAPHICS of Communication: Typography, Layout, Design, The (Book)TURNBULL, Arthur T.; BAIRD, Russell N.

Source: Journal of Marketing; Oct64, Vol. 28 Issue 4, p115-115, 2/3p

Record details

Read More Add to Saved list