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ANALYZING THE ESSENCE OF STRATEGY - TOWARDS ALIGING CYBERPHYSICAL DIMENSIONS IN MARKETING.

• Authors : Kamran, Qeis¹; Becker, Marcus²; Hanson, Natalie²,

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p943-954, 12p

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Strategic Planning and Marketing: Time for a Constructive Partnership.

Subjects: *MARKETING planning; *STRATEGIC planning; *MANAGEMENT

• Source: Journal of Marketing. Spring80, Vol. 44 Issue 2, p7-8. 2p.

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Strategic Marketing Planning by Product Managers-Room for Improvement?

• Authors : Cossé, Thomas J.; Swan, John E.¹

Subjects: *STRATEGIC planning; *PRODUCT management research; *MARKETING executives

• Source: Journal of Marketing. Summer83, Vol. 47 Issue 3, p92. 11p. 5 Charts.

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TOWARD STRATEGIC INTELLIGENCE SYSTEMS.

• Authors : Montgomery, David B.¹; Weinberg, Charles B.²

Subjects: *STRATEGIC information system; *STRATEGIC planning; *INFORMATION resources managementUNITED States

• Source: Journal of Marketing. Fall1979, Vol. 43 Issue 4, p41-52. 12p. 1 Diagram, 2 Charts.

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WHAT ABOUT RELATIONAL MODEL? THE EFFECT OF RELATIONAL MODEL APPEALS ON SHOWROOMING INTENTIONS.

• Authors : Kleine, Janina¹ ; Paul, Michael¹

Subjects: *SHOWROOMING (Retail trade); *STRATEGIC planning; *BUSINESS models

• Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p874-876. 3p.

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How Interorganizational Strategic Behavior Impacts the Likelihood of a Product Recall.

Subjects: *STRATEGIC planning; *PRODUCT recall; *EMPIRICAL research

• Source: AMA Winter Academic Conference Proceedings. 2021, Vol. 32, p281-313. 33p.

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Price Forecasting and Strategic Planning: The Case of Petrochemicals.

• Authors : Stobaugh, Robert B.¹; Townsend, Phillip L.¹

Subjects: *COST accounting; *VALUE added (Marketing); *STRATEGIC planning & economics

• Source: Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p19-29. 11p. 4 Charts, 2 Graphs.

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A Bump in the Road or a Pothole: Do Proactivity and CSR Matter within a Voluntary Recall Strategy?

• Authors : Uzunogullari, Merve¹; Swartz, Tracey A.²

Subjects: *SOCIAL responsibility of business; *STRATEGIC planning; *STAKEHOLDERS

• Source: AMA Winter Academic Conference Proceedings. 2023, Vol. 34, p1018-1019. 2p.

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UNDERSTANDING VENTURE CREATION IN RETAILING THROUGH ANCHOR EVENT ACTIVITIES.

• Authors : Solem, Birgit Andrine Apenes¹, ; Bentsen, Kristin¹

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1204-1206, 3p

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THE CONVERSION PRIVILEGES? EXPLORING THE EFFECT OF CONVERTIBLE DEBT ON MARKETING.

• Authors : Yuan Wen¹, ; Sheng Bi²

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1078-1080, 3p

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