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A STUDY OF THE TIME-VARYING ASSOCIATION: CUSTOMER SATISFACTION, FUTURE CASH FLOW, AND SHAREHOLDER VALUE.

• Authors : Yang Pan¹ ; Gruca, Thomas²; Lan Yu¹

Subjects: *CUSTOMER satisfaction; *CASH flow; TIME-varying systems

• Source: AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p747-750. 4p.

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The Economic Value of Satisfied Customers in Times of High Inflation.

• Authors : Yang Pan¹, ; Astvansh, Vivek²; Gruca, Tom³

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1081-1083, 3p

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Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting.

• Authors : Joseph, Kissan; Richardson, Vernon J.

Subjects: ADVERTISING spending; ASSET allocation; ADVERTISING

• Source: Journal of Marketing; Jan2002, Vol. 66 Issue 1, p94-107, 14p, 4 Charts, 5 Graphs

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Free cash flow, agency costs, and the affordability method of advertising budgeting

• Authors : Kissan, Joseph; Richardson, Vernon J.

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HOW DOES BRAND PERSONALITY MODERATE THE EFFECT OF PRODUCT RECALLS ON SALES AND THE ADVERTISING EFFECTIVENESS DURING RECALLS?

• Authors : Astvansh, Vivek¹, ; Rajavi, Koushyar²; Dommer, Sara Loughran³

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p1084-1085, 2p

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THE FLOW STORY.

• Authors : HANSSENS, DOMINIQUE M. (AUTHOR); DEKIMPE, MARNIK G. (AUTHOR)

Subjects: BRAND equity; STOCKS (Finance); STOCKHOLDERS

• Source: Marketing Management. Aug2012, Vol. 21 Issue 2, p36-44. 9p. 2 Illustrations, 1 Diagram, 1 Chart.

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8. Financing.

• Authors : Worcester, Robert M.; Fisk, George; Penn Jr., William S.

Subjects: *MARKETING; *CASH flow; *FINANCIAL institutionsSEIDEN, Martin H.; PUGH, Olin

• Source: Journal of Marketing. Oct64, Vol. 28 Issue 4, p91-92. 2p.

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More than meets the eye.

• Authors : Fader, Peter S.; Hardie, Bruce G. S.; Ka Lok Lee

Subjects: CONSUMER behavior research; REGRESSION analysis; PROBABILITY theory

• Source: Marketing Research. Summer2006, Vol. 18 Issue 2, p9-14. 6p. 1 Diagram, 1 Chart, 2 Graphs.

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Making Corporate Performance 'SOAR'

• Authors : Berry, Leonard L.; Lusch, Robert F.

Subjects: CORPORATE governance; STRATEGIC planning; PERFORMANCE

• Source: Marketing Management. Fall96, Vol. 5 Issue 3, p12-24. 13p. 1 Black and White Photograph, 1 Diagram, 1 Chart.

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A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility.

• Authors : PARK, CHAN SU; SRINIVASAN, V.

Subjects: BRAND equity; BRANDING (Marketing); CONSUMER behavior

• Source: Journal of Marketing Research (JMR); May94, Vol. 31 Issue 2, p271-288, 18p, 9 Charts

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