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THE EFFECTS OF CORPORATE SOCIOPOLITICAL DEBATE STRATEGIES ON CUSTOMER RESPONSES: SOLVING THE CORPORATE ACTIVISM DILEMMA.

• Authors : Skamel, Janne¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p749-752, 4p

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WHAT ABOUT RELATIONAL MODEL? THE EFFECT OF RELATIONAL MODEL APPEALS ON SHOWROOMING INTENTIONS.

• Authors : Kleine, Janina¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p874-876, 3p

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VOICES OF MARKETING COMMUNICATIONS: EXPLORATORY DEVELOPMENT AND VALIDATION OF A VOICE TYPOLOGY.

• Authors : Bruder, Maximilian¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p210-212, 3p

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THE DYNAMICS OF REPATRIATE CONSUMER ACCULTURATION.

• Authors : Kralj, Sonja N.¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2021, Vol. 32, p16-18, 3p

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The Impact of Multichannel Assortment Integration on Customer Choice

• Authors : Emrich, Oliver; Paul, Michael; Rudolph, Thomas ...

Subjects: Multichannel Management; Assortment; Choice

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Measuring Customer Experience with Text-Based and Pictorial Scales.

• Authors : Gahler, Markus¹, ; Klein, Jan F.²; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pCEC-2-CEC-2, 1p

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Do They Always See It, Do They Always Care? Choice and Attentional Resources as Boundary Conditions of Customer Reactions to Frontline Employees' Emotional Authenticity.

• Authors : Lechner, Andreas T.¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2016, Vol. 27, pK-74-K-75, 2p

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When and How Are Multichannel Strategies Successful? Identification of Strategy Types, Underlying Mechanisms, and Development of a Moderator Framework.

• Authors : Beckmann, Julia¹, ; Paul, Michael¹

• Source: AMA Winter Academic Conference Proceedings; 2014, Vol. 25, pJ-5-J-6, 2p

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WHAT DRIVES CONSUMPTION AND ENGAGEMENT ON ONLINE MEDIA SHARING PLATFORMS? AN INVESTIGATION OF YOUTUBE.

• Authors : Paul, Michael¹, ; Hennig-Thurau, Thorsten^2,3; Wiertz, Caroline⁴

• Source: AMA Winter Academic Conference Proceedings; 2013, Vol. 24, p23-24, 2p

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CHANNEL-BASED PRICE DIFFERENTIATION: DOES IT AFFECT CUSTOMER RETENTION AND IS IT FEASIBLE FOR MOBILE COMMUNICATIONS RETAILERS?

• Authors : Paul, Michael¹, ; Beckmann, Julia¹

• Source: AMA Winter Academic Conference Proceedings; 2012, Vol. 23, p131-132, 2p

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