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Conference

SHOULD RETAILERS USE GAMIFIED PROMOTIONS IN SHOPPING APPS?

Authors : Sinemus, Kathrin¹, ; Zielke, Stephan¹; Dobbelstein, Thomas²

Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p58-60, 3p

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From Algorithm Aversion to Appreciation: Optimizing Algorithm Recommendation Disclosure with Dynamic Field Experiments and Deep Reinforcement Learning.

Authors : Han Chen¹, ; Xueming Luo¹; Hanbing Xue²

Source: AMA Winter Academic Conference Proceedings; 2020, Vol. 31, pMBD-2-MBD-3, 2p

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Effect of Position of Original Poster in Social Networks on Viewer's Evaluation in a Deal Sharing Website.

Authors : (Anthony) Kim, Hongbum¹, ; Kim, Hyeongmin¹

Source: AMA Winter Academic Conference Proceedings; 2018, Vol. 29, pD-26-D-27, 2p

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Impact of Promotion Characteristics on Consumers' Participation in Discussion of Promotional Deal Offers.

Authors : (Anthony) Kim, Hongbum¹, ; Thompson, Scott A.²

Source: AMA Winter Academic Conference Proceedings; 2016, Vol. 27, pI-3-I-4, 2p

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Impact of Information Source and Promotion Characteristics on Consensus of Promotion Evaluations.

Authors : Hongbum (Anthony) Kim¹, ; Thompson, Scott A.²

Source: AMA Winter Academic Conference Proceedings; 2015, Vol. 26, pK-11-K-12, 2p

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Targeted Promotions and Cross-Category Spillover Effects.

Authors : Nathan Fong¹, ; Yuchi Zhang²; Xueming Luo¹

Source: AMA Winter Academic Conference Proceedings; 2017, Vol. 28, pD-87-D-87, 1p

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Effect of WOM Message Initiator Position in Social Networks on Consumers' Promotional Deal Evaluation.

Authors : Kim, Hongbum (Anthony)¹, ; Thompson, Scott A.²

Source: AMA Winter Academic Conference Proceedings; 2017, Vol. 28, pD-20-D-20, 1p

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Sales Impact of Sweepstake Promotions: Evidence from Field Experiments.

Authors : Xueming Luo¹, ; Yuchi Zhang¹; Fue Zeng²

Source: AMA Winter Academic Conference Proceedings; 2016, Vol. 27, pI-28-I-28, 1p

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