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Today's New Messaging Mix: The State of Pharma Marketing in 2024.

• Authors : Hollan, Mike

Subjects: EXECUTIVES; DISINFORMATION; ARTIFICIAL intelligence

• Source: Pharmaceutical Executive. May2024, Vol. 44 Issue 5, p18-22. 5p.

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Answering the Call.

• Authors : Hollan, Mike

Subjects: BIOTECHNOLOGY; HEALTH services accessibility; EXECUTIVES

• Source: Pharmaceutical Executive. May2024, Vol. 44 Issue 5, p10-13. 4p.

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Fighting for Innovation.

• Authors : Hollan, Mike

Subjects: INTERPROFESSIONAL relations; THERAPEUTICS; DIFFUSION of innovations

• Source: Pharmaceutical Executive. Apr2024, Vol. 44 Issue 4, p10-13. 4p.

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Central to the Mission.

• Authors : Hollan, Mike

Subjects: LIFE sciences; OCCUPATIONAL achievement; CLINICAL trials

• Source: Pharmaceutical Executive. Jan/Feb2024, Vol. 44 Issue 1/2, p14-17. 4p.

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Finding that Spark.

• Authors : Hollan, Mike

Subjects: LIFE sciences; MEDICAL quality control; HUMAN comfort

• Source: Pharmaceutical Executive. Dec2023, Vol. 43 Issue 12, p10-13. 4p.

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An Evolving 'Opinion' Landscape New Paths--and Synergies--for Pharma KOLs & DOLs.

• Authors : Hollan, Mike

Subjects: MEETINGS; DIGITAL technology; SOCIAL media

• Source: Pharmaceutical Executive. Oct2023, Vol. 43 Issue 10, p16-21. 6p.

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EXPLORING AI's INTERPLAY WITH PRECISION MEDICINE.

• Authors : Hollan, Mike¹

• Source: Applied Clinical Trials. apr2024, Vol. 33 Issue 4, p12-12. 1p.

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Clearing Away the Clutter: Implementing Value-Based Contracting in Pharma.

• Authors : Hollan, Mike

Subjects: DIAGNOSIS; DRUG efficacy; BIOMARKERS

• Source: Pharmaceutical Executive. Dec2023, Vol. 43 Issue 12, p14-16. 3p.

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AI and Drug 'Re-Innovation'.

• Authors : Hollan, Mike

Subjects: DRUG approval; NEUROSCIENCES; COMPUTER software

• Source: Pharmaceutical Executive. Aug2023, Vol. 43 Issue 8, p30-32. 3p.

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DE&I in Pharma: A Shared Aim Promoting Inclusivity from Non-Leadership Roles.

• Authors : Hollan, Mike

Subjects: DIVERSITY & inclusion policies; WORK environment; ORGANIZATIONAL structure

• Source: Pharmaceutical Executive. Jul2023, Vol. 43 Issue 7, p31-33. 3p.

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