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Publisher : routledge Geographic : midwestern united states

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Academic Journal

Message framing and credibility: application in dental services.

Authors : Arora R; Bloch School of Business and Administration, University of Missouri-Kansas City Office 64110-2499, USA.

Subjects: Dental Health Services/Dental Health Services/Dental Health Services/*statistics & numerical data ; Marketing of Health Services/Marketing of Health Services/Marketing of Health Services/*standards ; Patient Acceptance of Health Care/Patient Acceptance of Health Care/Patient Acceptance of Health Care/*psychology

Source: Health marketing quarterly [Health Mark Q] 2000; Vol. 18 (1-2), pp. 29-44.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print

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Academic Journal

Factors influencing employee health plan choice in the corporate setting.

Authors : Risker DC; Webster University, St. Louis, MO 63119, USA.

Subjects: Consumer Behavior/Consumer Behavior/Consumer Behavior/*statistics & numerical data ; Health Benefit Plans, Employee/Health Benefit Plans, Employee/Health Benefit Plans, Employee/*organization & administration; Consumer Behavior/Consumer Behavior/Consumer Behavior/economics

Source: Health marketing quarterly [Health Mark Q] 2000; Vol. 18 (1-2), pp. 15-27.Publisher: Routledge Country of Publication: England NLM ID: 8306485 Publication Model: Print Cited Medium: Print

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