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Format : Academic Journals Format : Reviews Subject : consumers Subject : customer services Filter by : Author

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Academic Journal

Not all corporate social responsibility (CSR) is created equal: a study of consumer perceptions of CSR on firms post fraud.

Authors : Harrison, Kristina (AUTHOR); Huang, Lei (AUTHOR)

Subjects: SOCIAL responsibility of business; FRAUD; CONSUMERS

Source: Journal of Marketing Theory & Practice. Fall2022, Vol. 30 Issue 4, p494-511. 18p. 2 Diagrams, 3 Charts.

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Academic Journal

A moderation of business misdeeds on corporate remedy strategies.

Authors : Huang, Lei¹ (AUTHOR)

Subjects: *BUSINESS planning; *BUSINESS ethics; *CRISIS management

Source: Journal of Marketing Analytics. Mar2023, Vol. 11 Issue 1, p21-31. 11p.

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