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New Product Marketing: The Cutting Edge of Corporate Policy.

• Authors : Haley, Russell I.¹; Harper Jr, Paul C.

Subjects: *NEW product development; *BUSINESS planning; *MARKETING strategyUNITED States

• Source: Journal of Marketing. Apr1976, Vol. 40 Issue 2, p76-79. 4p. 3 Charts.

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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices.

• Authors : Coviello, Nicole E.¹; Brodie, Roderick J.²; Danaher, Peter J.²

Subjects: *BUSINESS enterprises; *BUSINESS planning; *CUSTOMER servicesUNITED States

• Source: Journal of Marketing. Jul2002, Vol. 66 Issue 3, p33-46. 14p. 4 Charts.

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CAN YOUR MARKETING PLANNING PROCEDURES BE IMPROVED?

• Authors : Stasch, Stanley F.¹; Lanktree, Patricia²

Subjects: *MARKETING management; *BUSINESS planning; *MARKETINGUNITED States

• Source: Journal of Marketing. Summer80, Vol. 44 Issue 3, p79-90. 12p. 3 Charts.

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Planning Tomorrow Today Through Successive Focusing.

• Authors : Peter Ward, E.¹

Subjects: *BUSINESS planning; *PRODUCT management; *MARKETING managementUNITED Kingdom; UNITED States

• Source: Journal of Marketing. Jul1967, Vol. 31 Issue 3, p23-27. 5p. 1 Black and White Photograph, 1 Diagram, 1 Chart.

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A Little More Noise and a Little Less Conversation? Ambient Noise in Restaurants.

• Authors : Zemke, DinaM.¹ (AUTHOR); Hertzman, JeanL.² (AUTHOR) ; Raab, Carola² (AUTHOR)

Subjects: *RESTAURANT management; *ENVIRONMENTAL music; *CUSTOMER servicesUNITED States

• Source: Journal of Foodservice Business Research. Jul-Sep2011, Vol. 14 Issue 3, p256-271. 16p. 5 Charts.

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Cultural Change and Marketing.

• Authors : Jenner, Steve¹ (AUTHOR) ; MacNab, Brent² (AUTHOR); Briley, Donnel² (AUTHOR)

Subjects: *AMERICAN business enterprises; *SOCIAL change; *MARKETING strategyUNITED States

• Source: Journal of Global Marketing. 2008, Vol. 21 Issue 2, p161-172. 12p. 3 Charts.

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Marketing Strategies of Maple Sugarhouses in the United States and Canada: A Comparative Exploratory Study.

• Authors : Heroux, Lise¹ (AUTHOR) ; Csipak, James¹ (AUTHOR); Hendrickson, Amy (AUTHOR)

Subjects: *FOOD service management; *MAPLE sugar; *REFERENCE pricingUNITED States; CANADA

• Source: Journal of Foodservice Business Research. 2008, Vol. 11 Issue 1, p65-78. 14p. 4 Charts.

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The Korean Distribution System An Overview with Implications for Korean Market Entry.

• Authors : Min, Hokey^1,2

Subjects: *MARKETING strategy; *PHYSICAL distribution of goods; *BUSINESS logisticsSOUTH Korea; UNITED States

• Source: Journal of Marketing Channels. 2004, Vol. 12 Issue 2, p5. 21p.

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Turning ideas into profit.

• Authors : Beacham, John

Subjects: *INNOVATIONS in business; *CHEMICAL industry; *RECESSIONSUNITED States

• Source: Chemistry & Industry. 7/13/2009, Issue 13, p18-20. 3p. 3 Color Photographs, 1 Chart.

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Beyond the Library: Uncovering Users' Needs and Marketing Your Expertise.

• Authors : Silva, Jesse¹ ; DeDecker, Sherry²

• Source: DttP: A Quarterly Journal of Government Information Practice & Perspective. Summer2007, Vol. 35 Issue 2, p46-48. 3p.

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