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Image and Advertising.

• Authors : Collins, Julia M.

Subjects: Advertising; Communication in marketing; MarketingUnited States

• Source: Harvard Business Review. Jan/Feb1989, Vol. 67 Issue 1, p93-97. 5p. 1 Color Photograph, 7 Black and White Photographs.

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THE SEXY SELL STAYS IN THE MIND.

Subjects: RECOLLECTION (Psychology); RECOGNITION (Psychology); PRINT advertising

• Source: BusinessWeek. 1/16/1984, Issue 2824, p57-57. 1/9p.

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Conservative fund-raisers ride high.

Subjects: POLITICAL action committees; UNITED States economic policy, 1981-1993; TELEVISION advertisingUNITED States

• Source: BusinessWeek. 5/11/1981, Issue 2687, p31-32. 2p.

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IS NIKE PLAYING OLYMPIC GAMES?

• Authors : Light, Larry; Sorkin, Andrew Ross

Subjects: ADVERTISING campaigns; SPORTS tournaments; PRINT advertisingATLANTA (Ga.); GEORGIA

• Source: BusinessWeek. 7/1/96, Issue 3482, p4-4. 1/4p. 1 Color Photograph.

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Purex tries to outgun Clorox.

Subjects: ECONOMIC competition; DIVERSIFICATION in industry; MARKET segmentation

• Source: BusinessWeek. 3/23/1974, Issue 2323, p69-70. 2p.

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Chasing Playboy's golden bunny.

Subjects: MEN'S magazines; PRINT advertising

• Source: BusinessWeek. 8/9/1969, Issue 2084, p98-98. 1p.

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MSF ON ADVERTISING.

Subjects: PRINT advertising; TELEVISION advertising; ADVERTISERS

• Source: Forbes. 10/27/1986, Vol. 138 Issue 9, p24-360. 2p.

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ANALYZING ADVERTISING RESULTS I.

• Authors : Falk, A. T.

Subjects: Advertising & psychology; Print advertising; Gordon-Van Tine Co.United States

• Source: Harvard Business Review. Jan1929, Vol. 7 Issue 2, p185. 10p.

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Fact and Comment.

Subjects: PAPER; PRINT advertising; LABOR union lawsUNITED States

• Source: Forbes. 2/15/1943, Vol. 51 Issue 4, p9-10. 2p.

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A WHEEL BARGAIN.

• Authors : Nilsson, Jeff

• Source: Saturday Evening Post. Mar/Apr2024, Vol. 296 Issue 2, p77-77. 2/3p.

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