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Gauge Capital Acquires BondiBoost.

• Authors : MANSO, JAMES

Subjects: *BRANDING (Marketing); HAIR care & hygiene; VIRTUAL communities

• Source: WWD: Women's Wear Daily. 4/8/2022, p7-7. 1/3p.

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5 Essential Stats to Know About the Role of Online Patient Communities in 2021: Online condition communities play a more vital role than ever in the lives of patients. What does this mean for pharma brand marketers?

• Authors : KANTAK, KIRSTEN¹

Subjects: *BRANDING (Marketing); *CUSTOMER cocreation; VIRTUAL communities

• Source: Medical Marketing & Media. May2021, Vol. 56 Issue 4, p41-41. 1p.

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Connecting With Customers by Building Brand Communities.

• Authors : Chordas, Lori

Subjects: BRAND communities; CONSUMER behavior; VIRTUAL communities

• Source: Best's Review. Aug2021, Vol. 122 Issue 8, p11-11. 1p.

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The power and plight of personas.

• Authors : Uyeda, Crystle

• Source: KM World. Jul/Aug2021, Vol. 30 Issue 4, p23-24. 2p.

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FOR RELEVANCE THINK THREE-WAY.

• Authors : Mooney, Kelly¹

• Source: Advertising Age. 10/1/2007, Vol. 78 Issue 39, p25-25. 4/5p. 5 Color Photographs.

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SXSW 2012: Social Media, Mobile Wallets, And Magical Digital Tools.

• Authors : Reid, Calvin

Subjects: *Electronic publishing; *Social media; *Virtual communities

• Source: Publishers Weekly. 3/19/2012, Vol. 259 Issue 12, p6-7. 2p.

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TVNZ GETS INSIGHTFUL WITH CONTENT PARTNERSHIPS.

Subjects: *TELEVISION advertising; *BRANDING (Marketing); VIRTUAL communitiesTELEVISION New Zealand

• Source: NZ Marketing Magazine. 2016 Awards Issue, p68-69. 2p. 3 Color Photographs.

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Marketing Myth Busters, Part 2: Print and Community Marketing: A brand guide is the first step to high-quality direct mail pieces and more.

• Authors : BELLOLI, HANNAH

Subjects: *BRANDING (Marketing); *BRAND communities; *POSTAL service

• Source: Air Conditioning, Heating & Refrigeration News. 6/12/2023, Vol. 279 Issue 4, p35-36. 2p.

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Communal Branding.

• Authors : Morrissey, Brian

Subjects: *INTERNET marketing; *CUSTOMER services; *MARKETING strategyZAPPOS.COM Inc. ; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Adweek. 5/12/2008, Vol. 49 Issue 16, p8-9. 2p. 1 Color Photograph.

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