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Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships.

• Authors : Bergner, Anouk S (AUTHOR) ; Hildebrand, Christian (AUTHOR) ; Häubl, Gerald (AUTHOR)

Subjects: *CHATBOTS; *ARTIFICIAL intelligence; *BRAND choice

• Source: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p742-764. 23p.

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THE EFFECTS OF PERCEIVED BRAND CIRCULARITY ON BRAND RELATED OUTCOMES: AN EMPIRICAL STUDY.

• Authors : Herz, Marc¹; Hillebrandt, Isabelle²,

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1187-1190, 4p

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The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors.

• Authors : Sashittal, Hemant C.¹ (AUTHOR) ; Jassawalla, Avan R.² (AUTHOR); Sachdeva, Ruchika³ (AUTHOR)

Subjects: *COVID-19 pandemic; *BRANDING (Marketing); *BRAND choice

• Source: Journal of Brand Management. May2023, Vol. 30 Issue 3, p245-260. 16p.

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Z KUŞAĞININ İŞYERİ SEÇİMİNDE İŞVEREN MARKASININ ETKİSİ: OTEL İŞLETMELERİ ÖRNEĞİ.

• Authors : YAŞAR, Emre¹ ; DEMİR, Mahmut²

• Source: Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021, Issue 46, p181-195. 15p.

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Ünlüye Yönelik Tutum ile Satın Alma Niyeti Arasındaki İlişkide Tüketicilerin Markaya Yönelik Tutumunun Aracılık Rolünün İncelenmesi.

• Authors : ÜLKER, Yelda¹

• Source: Gaziantep University Journal of Social Sciences. 2021, Vol. 20 Issue 2, p506-518. 13p.

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The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image.

• Authors : Permatasari, Ratih Devita¹; Rohman, Fatchur²; Prabandari, Sri Palupi³

Subjects: *BRANDING (Marketing); *SALES promotion; *REDEMPTION (Law)

• Source: International Journal of Research in Business & Social Science. Dec2022, Vol. 11 Issue 9, p67-76. 10p.

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İŞVEREN MARKASI ALGISININ ÖRGÜTSEL BAĞLILIK ÜZERİNDEKİ ETKİSİ: ÖZEL BİR HAVAYOLU ŞİRKETİNDE BİR UYGULAMA.

• Authors : TEMOÇİN, Nazlı¹ ; VATANSEVER DURMAZ, İ. Burçak² ; EYEL, Cafer Şafak¹

• Source: Dogus University Journal / Doğuş Üniversitesi Dergisi. jan2021, Vol. 22 Issue 1, p39-55. 17p.

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Uso de Instagram para la comunicación de las marcas de moda de lujo.

• Authors : Velar-Lera, Marga¹ ; Herrera-Damas, Susana² ; González-Aldea, Patricia²

• Source: Palabra Clave. oct2020, Vol. 23 Issue 4, p1-32. 32p.

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Is it love or just like? Generation Z's brand relationship with luxury.

• Authors : Shin, Hyunju¹ (AUTHOR) ; Eastman, Jacqueline¹ (AUTHOR) ; Li, Yuan¹ (AUTHOR)

Subjects: *BRANDING (Marketing); *BRAND image; *LUXURIES

• Source: Journal of Product & Brand Management. 2022, Vol. 31 Issue 3, p394-414. 21p.

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THE IMPORTANCE OF PERSONAL BRANDING AS AN ELEMENT OF PUBLIC RELATIONS: AN INTERNATIONAL EXPERIENCE.

• Authors : Molares-Cardoso, Julinda¹ ; López de Aguileta, Carmen¹ ; Legerén Lago, Beatriz¹

• Source: Comunicação e Sociedade. 2020 Special Issue, p19-35. 17p.

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