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The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam's domestic fashion brands.

• Authors : Vo Minh Sang¹ ; Nguyen Mai Tran¹; Le Tuong Vi¹

Subjects: *SOCIAL media in marketing; *BRAND awareness; *INTENTIONVIETNAM

• Source: KnE Social Sciences. 12/7/2023, p555-572. 18p.

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Social media snap judgments: the effect of social media-based brand cues on purchase intention.

• Authors : Stewart, Kristin¹ (AUTHOR) ; Perren, Rebeca¹ (AUTHOR)

Subjects: *BRANDING (Marketing); *CONSUMER psychology; *BRAND equity

• Source: Journal of Marketing Theory & Practice. Summer2024, Vol. 32 Issue 3, p311-329. 19p.

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The Best Way to Name a New Product.

Subjects: *BRAND extension; *BRANDING (Marketing); *MARKETING strategy

• Source: Harvard Business Review. Jan/Feb2023, Vol. 101 Issue 1, p17-21. 4p. 2 Color Photographs, 1 Diagram.

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Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

• Authors : Rashid, Muhammad Hafiz Abd¹ ; Hamzah, Muhammad Iskandar¹ ; Muhamat, Amirul Afif¹

Subjects: *BRANDING (Marketing); *BRAND name products; *BANK customersMALAYSIA

• Source: Iranian Journal of Management Studies. Oct2023, Vol. 16 Issue 4, p973-988. 16p.

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C:\Users\rlevins\Desktop\8x11WordTemplates\article_Extension of Consumer Brand Engagement Framework: Indonesian Smartphone Brands Consumers.

• Authors : Ardiyanto, Faizal¹ ; Kusumadewi, Hermala²

Subjects: *CONSUMER psychology; *BRAND loyalty; *CONSUMERSINDONESIA

• Source: KnE Social Sciences. 9/28/2022, p972-982. 11p.

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Mediating Role of Brand Awareness in the Relationship Between Buzz Marketing and Purchase Intention.

• Authors : Narayan, Govind¹ ; Singh, Abadh Narayan²

Subjects: *BRANDING (Marketing); *BRAND awareness; *PERCEIVED quality

• Source: IUP Journal of Marketing Management. Aug2023, Vol. 22 Issue 3, p26-40. 15p.

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Expanding Nature: Product line and brand extensions of a scientific journal.

• Authors : Khelfaoui, Mahdi¹ (AUTHOR) ; Gingras, Yves² (AUTHOR)

• Source: Learned Publishing. Apr2022, Vol. 35 Issue 2, p187-197. 11p.

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The effects of chatbots' attributes on customer relationships with brands: PLS-SEM and importance–performance map analysis.

• Authors : Magno, Francesca¹ (AUTHOR) ; Dossena, Giovanna¹ (AUTHOR)

Subjects: *BRANDING (Marketing); *PERCEIVED quality; *CONSUMERS

• Source: TQM Journal. 2023, Vol. 35 Issue 5, p1156-1169. 14p.

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Feeling psychologically close: examining the determinants of branded app engagement.

• Authors : Hsieh, Sara H.¹ (AUTHOR) ; Tseng, Timmy H.² (AUTHOR) ; Lee, Crystal T.³ (AUTHOR)

Subjects: *BRANDING (Marketing); *CONSUMER attitudes; *BRAND loyaltyTAIWAN

• Source: Journal of Product & Brand Management. 2023, Vol. 32 Issue 4, p566-581. 16p.

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The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioning.

• Authors : Han, Bangwool¹ (AUTHOR)

Subjects: *CONSUMER behavior; *BRANDING (Marketing); *PRODUCT positioning

• Source: Journal of Product & Brand Management. 2023, Vol. 32 Issue 4, p632-644. 13p.

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