Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Relevance

Your Filters

Subject : brand extension Subject : perceived quality Filter by : Author

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

Feeling psychologically close: examining the determinants of branded app engagement.

Authors : Hsieh, Sara H.; Tseng, Timmy H.; Lee, Crystal T.

Subjects: BRANDING (Marketing); PSYCHOLOGICAL distance; CONSUMER attitudesTAIWAN

Source: Journal of Product & Brand Management; 2023, Vol. 32 Issue 4, p566-581, 16p

Read More Add to Saved list

Academic Journal

Success factors driving consumer reuse intention of mobile shopping application channel.

Authors : Tseng, Timmy H.¹ (AUTHOR) ; Lee, Crystal T.² (AUTHOR) ; Huang, Hsiao-Ting³ (AUTHOR)

Subjects: *SHOPPING mobile apps; *PERCEIVED quality; *CONSUMER behavior

Source: International Journal of Retail & Distribution Management. 2022, Vol. 50 Issue 1, p76-99. 24p.

Read More Add to Saved list