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Myths and Realities of Retail Shopper Behaviour towards 'Sustainable' Brands.

• Authors : Sharp, Anne¹ (AUTHOR) ; Wheeler, Meagan¹ (AUTHOR); Nenycz-Thiel, Magda¹ (AUTHOR)

Subjects: *CONSUMER behavior; *CONSUMERS; *MARKETINGUNITED Kingdom

• Source: Sustainability (2071-1050). Dec2023, Vol. 15 Issue 24, p16661. 16p.

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Market Work and the Formation of the Omnivorous Consumer Subject.

• Authors : Pomiès, Anissa (AUTHOR) ; Arsel, Zeynep (AUTHOR)

Subjects: *CONSUMER behavior; *MARKETING; *BRAND name products

• Source: Journal of Consumer Research. Jun2023, Vol. 50 Issue 1, p70-92. 23p. 1 Diagram, 3 Charts.

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Social-Jetlagged Consumers and Decreased Conspicuous Consumption.

• Authors : Yin, Yunlu (AUTHOR); Huang, Zhongqiang (Tak) (AUTHOR)

Subjects: *CONSPICUOUS consumption; *CONSUMER behavior; *INTERNET searchingGOOGLE (Web resource); FACEBOOK (Web resource)

• Source: Journal of Consumer Research. Dec2022, Vol. 49 Issue 4, p616-633. 18p. 2 Charts, 4 Graphs.

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Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims.

• Authors : Bey, Christoph¹ (AUTHOR) ; Moosmayer, Dirk C.¹ (AUTHOR)

Subjects: *BRAND loyalty; *CONSUMER attitudes; *YOUNG consumers

• Source: Sustainability (2071-1050). Jul2023, Vol. 15 Issue 13, p10402. 13p.

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IMPACT OF BRAND ASSOCIATION ON BRAND EQUITY IN ORGANISED RETAIL SECTOR.

• Authors : Choudhary, Ashish¹; Dawar, Sunny² ; Panwar, Savita²

• Source: Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj. 2023, Vol. 14 Issue 3, p1-8. 8p.

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VYUŽITIE SYSTÉMOV UMELEJ INTELIGENCIE V E-COMMERCE.

• Authors : Štofejová, Lenka¹ ; Kráľ, Štefan¹ ; Fedorko, Richard¹

• Source: Young Science / Mladá Veda. 2023, Vol. 11 Issue 2, p100-109. 10p.

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Perceived brand value and brand co-creation attitudes through eWOM: a typology of co-creator digital users.

• Authors : Diaz-Soloaga, P.¹ ; Carcelén-García, S.² ; Diaz-Bustamante Ventisca, M.³

• Source: Revista de Comunicación. Mar-Aug2023, Vol. 22 Issue 1, p89-107. 19p.

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CONSUMER PERCEIVED BRAND ACTIVISM: SCALE DEVELOPMENT.

• Authors : Junan He^1,2 ; Mcleay, Fraser¹; Monkhouse, Lien¹

Subjects: *BRAND name products; *CONSUMER behavior

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p805-807. 3p.

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Consumer responses to rebranding to address racism.

• Authors : Kalaitzandonakes, Maria¹ (AUTHOR); Ellison, Brenna² (AUTHOR) ; White, Tiffany³ (AUTHOR)

Subjects: *CONSUMER behavior; *BRAND loyalty; *RACISM

• Source: PLoS ONE. 2/8/2023, Vol. 17 Issue 2, p1-15. 15p.

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Research on the Influencing Mechanism of the Effect of Brands' Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands.

• Authors : Zhang, Yiling¹ (AUTHOR) ; Zhou, Ying² (AUTHOR); Liu, Yangyang³ (AUTHOR)

Subjects: *SUSTAINABLE consumption; *CONSUMER behavior; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Feb2023, Vol. 15 Issue 3, p2351. 16p.

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