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The Innovative Entrepreneurial Marketing Journey and Sustainable Development of Southeast Asian Immigrants.

• Authors : Chen, Yu-Heng¹ (AUTHOR)

Subjects: *ASIANS; *MARKETING; *SUSTAINABLE development

• Source: Sustainability (2071-1050). Apr2024, Vol. 16 Issue 7, p2815. 24p.

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How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective.

• Authors : Mardon, Rebecca (AUTHOR) ; Cocker, Hayley (AUTHOR); Daunt, Kate (AUTHOR)

Subjects: *INFLUENCER marketing; *BUSINESSPEOPLE; *ENTREPRENEURSHIPYOUTUBE (Web resource)

• Source: Journal of Consumer Research. Oct2023, Vol. 50 Issue 3, p617-644. 28p. 4 Color Photographs, 3 Charts.

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Systematic Literature Review: The Methodology Applied for Social Media Marketing Research.

• Authors : Dewi, Yana Respati¹ ; Parahiyanti, Cesya Rizkika¹; Lomi Nyoko, Antonio Eli²

Subjects: *SOCIAL media in marketing; *BUSINESSPEOPLE; *MARKETING researchX Corp. ; META Platforms Inc.

• Source: KnE Social Sciences. 1/24/2024, p286-293. 8p.

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Co-Creation.

• Authors : Ertz, Myriam¹ (AUTHOR)

• Source: Encyclopedia. Mar2024, Vol. 4 Issue 1, p137-147. 11p.

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Interacting with Muslim Customers for Developing New Shariah-Compliant Financial Services in a Multicultural Country.

• Authors : Alam, Intekhab¹ ; Bhatti, Ishaq^2,3

Subjects: *FINANCIAL services industry; *ISLAMIC finance; *FINANCIAL inclusion

• Source: European Journal of Islamic Finance. 2024, Vol. 11 Issue 1, p1-16. 16p.

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Copywriting Marketing in Reaching the Target Market.

• Authors : Sofyan, Aning¹ ; Yuniati, Yenni¹; Ratnasari, Anne¹

Subjects: *TARGET marketing; *BUSINESSPEOPLE; *BUSINESS skillsJAWA Barat (Indonesia)

• Source: KnE Social Sciences. 10/30/2023, p466-475. 10p.

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Influential entrepreneurs and entrepreneurial influencers: are they two sides of the same coin?

• Authors : Crittenden, Victoria L.¹ (AUTHOR) ; Crittenden, William F.² (AUTHOR); Kemp, April³ (AUTHOR)

Subjects: *BUSINESSPEOPLE; *INFLUENCER marketing; *MARKETING literature

• Source: Journal of Marketing Theory & Practice. Summer2024, Vol. 32 Issue 3, p330-345. 16p.

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THE RISE OF B2B INFLUENCERS: EXPLORING THE NEW HORIZON OF MARKETING.

• Authors : Hafiz, Reaz¹ ; Ahamed, Nafiees² ; Corraya, Arnob George²

Subjects: *MARKETING; *CUSTOMER cocreation; *CRYPTOCURRENCIES

• Source: International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 4, p1-25. 25p.

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DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE.

• Authors : Protopapa, Ilia¹, ; Plangger, Kirk¹,

• Source: Marketing Education Review; Spring2023, Vol. 33 Issue 1, p1-6, 6p, 1 Diagram, 2 Charts

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Assistance and Empowerment of MSMEs: Application of Information Technology (E-Commerce) in Increasing MSME Income in Ciburial Tourism Village.

• Authors : Nurleli¹ ; Kuntorini, Ririn Sri¹; Halimatusadiah, Elly¹

Subjects: *INFORMATION technology; *BUSINESSPEOPLE; *SMALL business

• Source: KnE Social Sciences. 10/30/2023, p1420-1427. 8p.

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