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Academic Journal

A NEW INTERPRETATION OF MARKETING FUNCTIONS.

Authors : Jones, Fred M.

Subjects: MARKETING; COMMERCIAL products; CONSUMER goods

Source: Journal of Marketing; Jan1943, Vol. 7 Issue 3, p256-260, 5p

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Academic Journal

THE IMPORTANCE OF CONVENIENCE IN CONSUMER PURCHASING.

Authors : Kelley, Eugene J.

Subjects: CUSTOMER services; PURCHASING; SHOPPING

Source: Journal of Marketing; Jul1958, Vol. 23 Issue 1, p32-38, 7p

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Academic Journal

A Conceptual Model of Service Quality and Its Implications for Future Research.

Authors : Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L.

Subjects: QUALITY control; PRODUCT quality; QUALITY of service

Source: Journal of Marketing; Fall85, Vol. 49 Issue 4, p41-50, 10p, 2 Diagrams, 1 Chart

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Academic Journal

Measuring customer value and satisfaction in services transactions, scale development, validation and cross-cultural comparison.

Authors : Huber, Frank; Herrmann, Andreas; Henneberg, Stephan C.

Subjects: CUSTOMER satisfaction; CUSTOMER lifetime value; CUSTOMER services

Source: International Journal of Consumer Studies; Nov2007, Vol. 31 Issue 6, p554-564, 11p, 1 Diagram, 8 Charts

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Academic Journal

Provenance associations as core values of place umbrella brands: A framework of characteristics.

Authors : Iversen, Nina M.; Hem, Leif E.

Subjects: BRAND name products; COMMERCIAL products; PRODUCT management

Source: European Journal of Marketing; 2008, Vol. 42 Issue 5/6, p603-626, 24p, 1 Diagram

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Academic Journal

An empirical test of a proposed customer satisfaction model in e-services.

Authors : Hong-Youl Ha; Janda, Swinder

Subjects: MARKETING; MARKETING theory; MARKETING research

Source: Journal of Services Marketing; 2008, Vol. 22 Issue 4/5, p399-408, 10p, 1 Diagram, 3 Charts

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Academic Journal

Customer- employee relationship The role of self-employee congruence.

Authors : Jamal, Ahmad; Adelowore, Adegboyega

Subjects: EMPLOYEE relations programs; CUSTOMER relations; MARKETING theory

Source: European Journal of Marketing; 2008, Vol. 42 Issue 11/12, p1316-1345, 30p, 3 Diagrams, 3 Charts

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Academic Journal

Managing networks of interorganizational linkages and sustainable firm performance in business-to-business service contexts.

Authors : Eisingerich, Andreas B.; Bell, Simon F.

Subjects: BUSINESS networks; CUSTOMER services; PERFORMANCE standards

Source: Journal of Services Marketing; 2008, Vol. 22 Issue 7, p494-504, 11p, 2 Charts, 1 Graph

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Academic Journal

THE IMPACT OF NATIONAL MACRO-ENVIRONMENTAL VARIABLES ON TOURISM SERVICES CONSUMPTION IN ROMANIA.

Authors : Untaru, Elena

Subjects: MARKETING literature; MARKETING -- Bibliographies; TOURISM

Source: Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences; 2009, Vol. 2, p143-148, 6p, 3 Charts

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Academic Journal

Customer branding of commodity products: The customer-developed brand.

Authors : Pennington, Julia R.; Ball, A. Dwayne

Subjects: BRAND name products; BRANDING (Marketing); PRODUCT management

Source: Journal of Brand Management; Jun2009, Vol. 16 Issue 7, p455-467, 13p, 2 Diagrams

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