Search Results

Distilling Authenticity: Materiality and Narratives in Canadian Distilleries' Authenticity Work.

• Authors : Voronov, Maxim (AUTHOR); Foster, William M. (AUTHOR); Patriotta, Gerardo (AUTHOR)

Subjects: DISTILLING industries; AUTHENTICITY (Philosophy); CONSUMER attitudesCANADA

• Source: Academy of Management Journal. Oct2023, Vol. 66 Issue 5, p1438-1468. 31p. 7 Charts.

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An Empirical Analysis of the Impact of Brand Story Themes on Brand Attitude in the Context of B2C E-Commerce Platforms for Organic Agricultural Products.

• Authors : Zhang, Jing¹ (AUTHOR) ; Liu, Ziyang¹ (AUTHOR)

Subjects: *CONSUMER attitudes; *BUSINESS to consumer transactions; *FARM produce

• Source: Sustainability (2071-1050). Dec2023, Vol. 15 Issue 24, p16679. 16p.

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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship.

• Authors : Wang, Tao¹

• Source: Social Behavior & Personality: an international journal. Dec2023, Vol. 51 Issue 12, p1-8. 8p.

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STRATEGIC PLAN FOR INTERNAL EMPLOYER BRANDING AT INDONESIA TELECOMMUNICATION COMPANY FOR THE PERIOD 2024-2025.

• Authors : Ghaisani, Nurul¹ ; Saragih, Eva Hotnaidah²

Subjects: *JOB involvement; *EMPLOYER branding (Marketing); *STRATEGIC planningINDONESIA

• Source: International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 4, p1-29. 29p.

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The Brand: How the Definite Article 'The' Affects Brand Names.

Subjects: *BRAND name products; *BRANDING (Marketing); *CONSUMER attitudes

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p348-351. 4p.

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Should Your Slogan Be Likable or Memorable? It Probably Can’t Be Both.

Subjects: *BRANDING (Marketing); *SLOGANS; *CONSUMER attitudes

• Source: Harvard Business Review. Jan/Feb2024, Vol. 102 Issue 1, p24-26. 2p.

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Toward a Sustainability Brand Model: An Integrative Review.

• Authors : Winit, Warat¹ (AUTHOR); Kantabutra, Saranya¹ (AUTHOR); Kantabutra, Sooksan² (AUTHOR)

Subjects: *SUSTAINABILITY; *BUSINESS planning; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Mar2023, Vol. 15 Issue 6, p5212. 25p.

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Research on the Influencing Mechanism of the Effect of Brands' Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands.

• Authors : Zhang, Yiling¹ (AUTHOR) ; Zhou, Ying² (AUTHOR); Liu, Yangyang³ (AUTHOR)

Subjects: *SUSTAINABLE consumption; *CONSUMER behavior; *CONSUMER attitudes

• Source: Sustainability (2071-1050). Feb2023, Vol. 15 Issue 3, p2351. 16p.

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Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire?

• Authors : Philipp-Muller, Aviva (AUTHOR) ; Costello, John P (AUTHOR); Reczek, Rebecca Walker (AUTHOR)

Subjects: *PUBLIC opinion on science; *SCIENCE & society; *CONSUMER attitudes

• Source: Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p721-740. 20p. 2 Diagrams, 5 Graphs.

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The problem of Employer branding perception: Case study of the Algerian water branch.

Subjects: *EMPLOYER branding (Marketing); *WATER supply; *EMPLOYEE attitudes

• Source: Al Bashaer Economic Journal. 2023, Vol. 9 Issue 1, p514-522. 9p.

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