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Revisión bibliográfica de la marca corporativa: hacia una definición y gestión integradoras. ; Review of the literature on corporate brands: towards an integrative definition and management

• Authors : Pereira Villazón, Tatiana.; Rodríguez Salcedo, Natalia.; Portilla, Idoia. ...

Subjects: Marca corporativa; Comunicación; Análisis de contenido

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Review of the literature on the corporate brand: towards an integrative definition and management ; Revisión bibliográfica de la marca corporativa: hacia una definición y gestión integradoras

• Authors : Pereira-Villazón, Tatiana; Portilla, Idoia; Rodríguez-Salcedo, Natalia

Subjects: Marca corporativa; comunicación; marketing

• Source: Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales; Núm. 32 (2021): (enero-junio); 159-185 ; 2386-3978 ; 1696-019X ; 10.31921/doxacom.n32

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Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?

• Authors : Brighton Nyagadza; Ernest M. Kadembo; Africa Makasi

Subjects: corporate stories for branding; corporate brand perceptions; content analysis

• Source: Cogent Social Sciences, Vol 6, Iss 1 (2020)

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Corporate brand building from the corporate stories perspective: a Brazilian football teams study

• Authors : Scharf,Edson Roberto; Vieira,Francisco Giovanni David; Sousa,Richard Perassi Luiz de

Subjects: Corporate brand; Corporate stories; Branding

• Source: Cadernos EBAPE.BR v.15 n.1 2017

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Corporate brand building from the corporate stories perspective: a Brazilian football teams study ; La construcción de marcas corporativas a través de la perspectiva de historias corporativas: un estudio de los equipos de fútbol de Brasil ; A construção de marcas corporativas por meio da perspectiva das corporate stories: um estudo dos times de futebol brasileiros

• Authors : Scharf, Edson Roberto; Vieira, Francisco Giovanni David; Sousa, Richard Perassi Luiz de

Subjects: Corporate brand; Corporate stories; Branding

• Source: Cadernos EBAPE.BR; Vol. 15 No. 1 (2017); 101-114 ; Cadernos EBAPE.BR; Vol. 15 Núm. 1 (2017); 101-114 ; Cadernos EBAPE.BR; v. 15 n. 1 (2017); 101-114 ; 1679-3951

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From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape

• Authors : Pantea Foroudi; Maria Palazzo; Alfonso Siano

Subjects: Marketing; Dialogic; business.industry

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Using corporate stories to build the corporate brand:an impression management perspective

• Authors : Spear, Sara; Roper, Stuart

Subjects: Content analysis; Corporate reputation; Impression management

• Source: Spear , S & Roper , S 2013 , ' Using corporate stories to build the corporate brand : an impression

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Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?

• Authors : Africa Makasi; Brighton Nyagadza; Ernest M. Kadembo

Subjects: impression management; content analysis; listed companies

• Source: Cogent Social Sciences, Vol 6, Iss 1 (2020)

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