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Academic Journal

Brand communities: A literature review and future research agendas using TCCM approach.

Subjects: *BRANDING (Marketing); *COMMUNITIES of practice; *BRAND communities

  • Source: International Journal of Consumer Studies. Jan2022, Vol. 46 Issue 1, p3-28. 26p. 2 Diagrams, 10 Charts, 1 Graph.

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Academic Journal

Forty years of The Service Industries Journal: a bibliometric review.

Subjects: *CUSTOMER services; *SERVICE industries; *QUALITY of service

  • Source: Service Industries Journal. Jan 2022, Vol. 42 Issue 1/2, p1-20. 20p. 1 Diagram, 2 Charts, 6 Graphs.

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Academic Journal

Benefits of IT-Enabled Flexibilities for Foreign versus Local Firms in Emerging Economies.

Subjects: *INDUSTRIAL marketing; *CUSTOMER services; *PREDICTION marketsINDIA

  • Source: Journal of Management Information Systems. 2019, Vol. 36 Issue 3, p855-892. 38p. 1 Diagram, 3 Charts.

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