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Lesley Klein: Priceline.

• Authors : Biesiada, Jamie (AUTHOR)

Subjects: *ELECTRONIC commerce; *BRANDING (Marketing); REVENGE

• Source: Travel Weekly. 2/19/2024, Vol. 83 Issue 8, p2-2. 2/5p. 1 Color Photograph.

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ADVERTISING BRANDED PARTS TO CONSUMERS.

• Authors : Borden, Neil H.

Subjects: *PRODUCT acceptance; *BRANDING (Marketing); *BRAND name productsUNITED States

• Source: Harvard Business Review. Autumn1946, Vol. 25 Issue 1, p129-144. 16p.

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Consumers' Online Brand-Related Activities on Facebook as a Competitive E-Commerce Channel.

• Authors : Štefko, Róbert; Nastišin, Ľudovít; Nebeský, Ľubomír

Subjects: CONSUMERS; CONFIRMATORY factor analysis; WORD of mouth advertisingSLOVAKIA

• Source: Journal of Competitiveness; Mar2023, Issue 1, p87-107, 21p

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CONCEPTUALISING AND MEASURING CONSUMER ENGAGEMENT IN SOCIAL MEDIA - IMPLICATIONS FOR PERSONAL INVOLVEMENT.

• Authors : Karpińska-Krakowiak, Małgorzata¹

• Source: International Journal of Contemporary Management. 2014, Vol. 13 Issue 1, p49-65. 17p.

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The Future of Nutraceuticals Packaging.

• Authors : Riley, Sean¹

Subjects: *PACKAGING; *DIETARY supplements; *FUNCTIONAL foods

• Source: Nutraceuticals World. Apr2018, Vol. 21 Issue 3, p50-52. 3p.

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Impact of Live Streamer Characteristics and Customer Response on Live-streaming Performance: Empirical Evidence from e-Commerce Platform.

• Authors : Zhou, Xiaohui; Tian, Xin

Subjects: ELECTRONIC commerce; CONSUMERS; CUSTOMER experience

• Source: Procedia Computer Science; 2022, Vol. 214, p1277-1284, 8p

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Connecting or disconnecting: luxury branding on social media and affluent Chinese female consumers' interpretations.

• Authors : Chen, Huan¹ ; Wang, Ye²

Subjects: *BRANDING (Marketing); *SOCIAL media in marketing; *LUXURIES

• Source: Journal of Brand Management. Nov2017, Vol. 24 Issue 6, p562-574. 13p.

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Brand-driven retail format innovation: a conceptual framework.

• Authors : Botschen, Guenther¹ ; Wegerer, Philipp K.¹

Subjects: *RETAIL industry; *BRANDING (Marketing); *BRAND identification

• Source: International Journal of Retail & Distribution Management. 2017, Vol. 45 Issue 7, p874-891. 18p.

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MARKETING PRACTICES OF FOOD MANUFACTURERS.

• Authors : Teele, Stanley F.; Bursk, Edward C.

Subjects: FOOD industry; MARKETING costs; PHYSICAL distribution of goodsUNITED States

• Source: Harvard Business Review. Spring44, Vol. 22 Issue 3, p358-376. 19p. 6 Charts.

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BRAND LOYALTY--what, where, how much?

• Authors : Cunningham, Ross M.

Subjects: BRAND loyalty; CONSUMER research; CONSUMER behavior

• Source: Harvard Business Review. Jan/Feb1956, Vol. 34 Issue 1, p116-128. 13p. 7 Charts.

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