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Unconventional CSR communication and brand narrative construction elements of two case studies: La Fageda and La Casa de Carlota.

• Authors : López-González, Jesús¹; Freire-Sánchez, Alfonso¹; Vidal-Mestre, Montserrat²

• Source: Icono 14. ene-jul2023, Vol. 21 Issue 1, p1-19. 19p.

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ENTREPRENEURIAL MARKETING STRATEGY: UNPACKING THE QUADRATIC RELATIONSHIP BETWEEN DIGITALISATION AND FIRM PERFORMANCE.

• Authors : Mahdi, Ali¹

Subjects: *MARKETING strategy; *ORGANIZATIONAL performance; DIGITAL technology

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p708-710. 3p.

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Literature Review of Marketing Logistics Strategy.

• Authors : SÓS, Eszter¹

• Source: Proceedings of IAC. Dec2022, p91-98. 8p.

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"Create Change Generating Companies: Innovation And Marketing As Transforming Factors In Organizations".

• Authors : Orlando, Luna-Pereira Henry¹; Alfonso, Cárdenas-Gutiérrez Javier²; Vladimir, Davila-Perez Marvin³

• Source: Webology. 2022, Vol. 19 Issue 6, p1068-1073. 6p.

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Sugar Reduction Initiatives in the Eastern Mediterranean Region: A Systematic Review.

• Authors : Al-Jawaldeh, Ayoub¹; Taktouk, Mandy²; Naalbandian, Sally³

Subjects: *TAXATION; *HEALTH education; *BEVERAGESSAUDI Arabia; IRAN; MEDITERRANEAN Region

• Source: Nutrients. Jan2023, Vol. 15 Issue 1, p55. 52p.

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Green Marketing and Customers' Purchasing Behavior: A Systematic Literature Review for Future Research Agenda.

• Authors : Skackauskiene, Ilona¹ (AUTHOR) ; Vilkaite-Vaitone, Neringa¹ (AUTHOR)

• Source: Energies (19961073). Jan2023, Vol. 16 Issue 1, p456. 20p.

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Online market for women in Pakistan: assessing the level contribution influenced by information and communication technologies.

• Authors : Fahad, Qazi¹ ; ul Haq, Mirza Amin²

Subjects: *INFORMATION & communication technologies; *INTERNET marketing; *UNEMPLOYMENTPAKISTANFACEBOOK (Web resource)

• Source: City University Research Journal (CURJ). Dec2023, Vol. 13 Issue 2, p361-375. 15p.

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The role of technology adopted by Agricultural Marketing Cooperative Society (AMCOS) on performance of grapevine farmers in Tanzania.

• Authors : Ndauka, Fatuma¹ (AUTHOR); Matotola, Salum² (AUTHOR)

Subjects: *COOPERATIVE agriculture; *PERFORMANCE technology; AGRICULTURAL marketingTANZANIA

• Source: Cogent Business & Management. Dec2023, Vol. 10 Issue 2, p1-16. 16p.

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Digital activism to achieve meaningful institutional change: A bricolage of crowdsourcing, social media, and data analytics

• Authors : Mindel, Vitali; Overstreet, Robert E; Sternberg, Henrik

Subjects: Economics; Applied Economics; Commerce

• Source: Research Policy. 53(3)

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QUALITY STRATEGIES IMPLEMENTED IN THE ROMANIAN WINE MARKET.

• Authors : NEACȘU, Nicoleta Andreea¹

Subjects: *MARKETING research; *QUANTITATIVE research; WINE marketingROMANIA

• Source: Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences. 2023, Vol. 16 Issue 2, p79-86. 8p.

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