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Desfilando nos pés das celebridades internacionais -- A internacionalização da marca Schutz e as inovações no modelo de negócios do grupo Arezzo & Co.

• Authors : Nunes, Moema Pereira¹ ; Köche, Eduarda Bacarin Pereira²

• Source: Revista Economia & Gestão. Jan-Abr2020, Vol. 20 Issue 55, p171-188. 18p.

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Underrepresentation of women in the economics profession more pronounced in the United States compared to heterogeneous Europe.

• Authors : Auriol, Emmanuelle¹; Friebel, Guido²; Weinberger, Alisa²

Subjects: *COLLEGE teachers; *INTEGRATED marketing; *PROFESSIONSUNITED States

• Source: Proceedings of the National Academy of Sciences of the United States of America. 4/19/2022, Vol. 119 Issue 16, p1-11. 11p.

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Motivational Influences on 'Buy Domestic' Purchasing: Marketing Management Implications from a Study of Two Nations.

• Authors : Granzin, Kent L.¹; Painter, John J.

Subjects: *MARKETING management; *INTEGRATED marketing; *HOUSEHOLD employeesPORTUGAL; UNITED States

• Source: Journal of International Marketing. 2001, Vol. 9 Issue 2, p73-96. 24p. 1 Diagram, 4 Charts.

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Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence.

• Authors : Myers, Matthew B.¹; Calantone, Roger J.²; Page Jr., Thomas J.³

Subjects: *MARKETING research; *MARKETING management; *ADVERTISINGUNITED States; KOREA

• Source: Journal of International Marketing. 2000, Vol. 8 Issue 4, p108-121. 14p. 1 Diagram, 2 Charts.

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THE LEGAL CHALLENGE OF INTEGRATED MARKETING COMMUNICATION (IMC).

• Authors : Fitzpatrick, Kathy R.¹

Subjects: *COMMERCIAL speech; *INTEGRATED marketing; *PUBLIC relationsUNITED StatesUNITED States. Constitution

• Source: Journal of Advertising. Winter2005, Vol. 34 Issue 4, p93-102. 10p. 1 Chart.

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B2B marketing renaissance in business schools.

• Authors : Mora Cortez, Roberto¹ (AUTHOR)

Subjects: *INDUSTRIAL marketing; *BUSINESS schools; *MARKETING managementUNITED States

• Source: Journal of Business & Industrial Marketing. 2019, Vol. 34 Issue 8, p1839-1849. 11p.

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Environmental Management: Revising the Marketing Perspective.

• Authors : Zeithaml, Carl P.¹; Zeithaml, Valarie A.²

Subjects: *ENVIRONMENTAL management; *MARKETING strategy; *BUSINESS enterprisesUNITED States

• Source: Journal of Marketing. Spring84, Vol. 48 Issue 2, p46-53. 8p. 1 Chart.

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Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel.

• Authors : Dickson, Peter R.

Subjects: *PORTFOLIO management (Investments); *MARKETING management; *MARKETING channel managementUNITED States

• Source: Journal of Marketing. Summer83, Vol. 47 Issue 3, p35. 10p. 2 Charts, 2 Graphs.

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TOP MANAGEMENT'S CONCERNS ABOUT MARKETING: ISSUES FOR THE 1980's.

• Authors : Webster Jr., Frederick E.¹

Subjects: *MARKETING research; *MARKETING management; *CHIEF executive officersUNITED States

• Source: Journal of Marketing. Summer81, Vol. 45 Issue 3, p9-16. 8p.

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CAN YOUR MARKETING PLANNING PROCEDURES BE IMPROVED?

• Authors : Stasch, Stanley F.¹; Lanktree, Patricia²

Subjects: *MARKETING management; *BUSINESS planning; *MARKETINGUNITED States

• Source: Journal of Marketing. Summer80, Vol. 44 Issue 3, p79-90. 12p. 3 Charts.

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