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CONSUMER UNCERTAINTY IN TRADEMARK LAW: AN EXPERIMENTAL INVESTIGATION.

• Authors : Beebe, Barton¹; Germano, Roy²; Sprigman, Christopher Jon³

• Source: Emory Law Journal. 2023, Vol. 72 Issue 3, p489-547. 59p.

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How can Businesses Leverage Data Analytics to Influence Consumer Purchase Journey at Various Digital Touchpoints?

• Authors : Kaila, Sunanda¹

• Source: Journal of Psychosocial Research. Jul-Dec2020, Vol. 15 Issue 2, p699-714. 16p.

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PREFERENCES OF THE CONSUMERS OF COLD MEAT MARKET IN LIGHTS OF A SURVEY RESEARCH IN THE REGION OF LUBLIN.

• Authors : Dudziak, Agnieszka¹; Zajac, Grzegorz¹; Kuranc, Andrzej¹

Subjects: *CONSUMER preferences; *MARKET surveys; *MEAT markets

• Source: Carpathian Journal of Food Science & Technology. 2018 Special Issue, Vol. 10 Issue 5, p106-116. 11p.

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Interpreting Interactions: Raw Means or Residual Means?

• Authors : Ross Jr., William T.¹; Creyer, Elizabeth H.²

Subjects: *ANALYSIS of variance; *CONSUMER research; *CONSUMER behavior

• Source: Journal of Consumer Research. Sep93, Vol. 20 Issue 2, p330-338. 9p. 3 Charts, 2 Graphs.

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Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes.

• Authors : NENKOV, GERGANA Y.¹ ; INMAN, J. JEFFREY² ; HULLAND, JOHN³

Subjects: *CONSUMER behavior; *CONSUMER research; *IMPULSE buying

• Source: Journal of Consumer Research. Jun2008, Vol. 35 Issue 1, p126-141. 16p. 5 Charts, 2 Graphs.

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Tightwads and Spendthrifts.

• Authors : Rick, Scott I.¹ ; Cryder, Cynthia E.² ; Loewenstein, George²

Subjects: *MARKET surveys; *CONSUMER behavior; *CONSUMER attitudes

• Source: Journal of Consumer Research. Apr2008, Vol. 34 Issue 6, p767-782. 16p. 10 Charts, 3 Graphs.

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The Brand Positivity Effect: When Evaluation Confers Preference.

• Authors : Posavac, Steven S.¹ ; Sanbonmatsu, David M.² ; Kardes, Frank R.³

Subjects: *CONSUMER preferences; *CONSUMER behavior; *BRAND evaluation

• Source: Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p643-651. 9p.

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Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence.

• Authors : Cotte, June¹ ; Wood, Stacy L.²

Subjects: *CONSUMER behavior; *MOTIVATION research (Marketing); *MARKETING research

• Source: Journal of Consumer Research. Jun2004, Vol. 31 Issue 1, p78-86. 9p. 1 Diagram, 2 Charts.

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Temporal Variety in Consumer Behavior.

• Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem.

• Authors : Givon, Moshe M.¹; Shapira, Zur²

Subjects: *MARKETING research; *CONSUMER research; *MATHEMATICAL models

• Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p410-419. 10p. 3 Charts, 7 Graphs.

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