Search Results

Do Economic and Social Satisfaction Matter Equally in Sustainable Business? Hotel Membership Types and Sales Promotions.

• Authors : Wen, Tianhao¹ (AUTHOR) ; Ha, Hong-Youl¹ (AUTHOR)

Subjects: *SATISFACTION; *SALES promotion; *BUSINESS-to-business transactions

• Source: Sustainability (2071-1050). Apr2024, Vol. 16 Issue 7, p2813. 15p.

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Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products.

• Authors : Jia, He (Michael) (AUTHOR); Huang, Yunhui (AUTHOR); Zhang, Qiang (AUTHOR)

Subjects: *PRICING; *DISCOUNT prices; *COUPONS (Retail trade)

• Source: Journal of Consumer Research. Apr2024, Vol. 50 Issue 6, p1097-1116. 20p.

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Prediction of Consumer-Oriented Sales Promotion Technique Using Artificial Intelligence.

• Authors : Moussa, Farid Ali¹ ; El-Sherbini, Nesrin N.²

Subjects: *ARTIFICIAL neural networks; *ARTIFICIAL intelligence; *SALES promotion

• Source: Journal of Public Relations Research Middle East / Magallat Bhut Al-Laqat Al-Amh - Al-Srq Al-Aust. Apr2024, Issue 50, p9-32. 25p.

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INCREASING MSMEs SALES THROUGH DETERMINING COST OF GOODS SOLD (COGS) AND DIGITAL MARKETING.

• Authors : Firmandani, Wahyu¹ ; Sophia, Elsha²; Eriani, Izmi Dwira¹

• Source: Jurnal Layanan Masyarakat. 2024, Vol. 8 Issue 1, p41-51. 11p.

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Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste.

• Authors : Lin, Arjen van (AUTHOR) ; Aydinli, Aylin (AUTHOR); Bertini, Marco (AUTHOR)

Subjects: *PRICING; *FOOD waste; *SALES promotion

• Source: Journal of Consumer Research. Dec2023, Vol. 50 Issue 4, p663-682. 20p.

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Development the Strategies of Sports Products Online Sales.

• Authors : Kiani, Mohammad Saeid¹ ; Nazari, Leila²; Shahbazpour, Leila³

Subjects: *INTERNET sales; *ELECTRONIC commerce; *MARKETING mix

• Source: Sports Business Journal. Autumn2023, Vol. 3 Issue 4, p103-120. 18p.

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The Influence Of Sales Promotion And Customer Experience On Purchase Intention Mediated By Customer Satisfaction.

• Authors : Grace, Lidya¹ ; Pardede, Ratlan¹

• Source: International Journal of Social Service & Research (IJSSR). 2023, Vol. 3 Issue 10, p2692-2700. 9p.

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THE EFFECT OF SYMBOLIC SPECIAL-DAY PROMOTIONS ON PRODUCT SALES: THE CASE OF BOOKS IN QUEBEC.

• Authors : Carrillat, François A.¹; Legoux, Renaud²; Vanasse, Chloé²

Subjects: *SALES promotion; *BOOK industryQUEBEC (Province)

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p64-67. 4p.

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Strategies for strengthening farmer producer organizations in India based on the One District One Product scheme.

• Authors : Anand, Shreya¹; Ghosh, Souvik¹; Mukherjee, Anirban²

Subjects: *FARMERS; *CONCEPTUAL models; *HARVESTINGBIHAR (India); INDIA

• Source: Current Science (00113891). 9/25/2023, Vol. 125 Issue 6, p614-622. 9p.

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Impact of Sales Promotion on Profitability of the Pharmaceutical Industry of Pakistan: (A Case Study of Leading Pharmaceutical Companies).

• Authors : Amiq, Yuman¹ ; Ali, Tahir¹

• Source: International Journal of Health & Economic Development. Jul2023, Vol. 9 Issue 2, p1-14. 14p.

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