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Effectiveness of Social Media Marketing & Public Relation of Sanitizer Manufacturers on Perception of Customers: A Study of Jharkhand (India)

• Authors : Kumar, M.¹; Singh, S²

• Source: Sumedha Journal of Management 9(3):40-48. 2020

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Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model

• Authors : Simona Vinerean; Alin Opreana

Subjects: Customer engagement; Knowledge management; HF5001-6182

• Source: Journal of Theoretical and Applied Electronic Commerce ResearchVolume 16Issue 7Pages 145-2654Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 145,

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Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres

• Authors : Samantha Ford; Jeannette Littlemore; David Houghton

Subjects: Linguistics and Language; Nonprofit organization; business.industry

• Source: Metaphor and Symbol. 36:207-228

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Application of social network analysis for determining the suitable social media influencers

• Authors : Mochamad Yudha Febrianta; Yusditira Yusditira; Sri Widianesty

Subjects: social network analysis, social media marketing, degree of centrality, closeness centrality, betweenness centrality, eigenvector centrality; Social network; business.industry

• Source: International Journal of Research In Business and Social Science, Vol 10, Iss 6, Pp 348-354 (2021)

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Social Media Marketing for User Engagement: Evidence from Bosnia and Herzegovina

• Authors : Minela Zerdo-Puljić; Ensar Mekić

Subjects: User engagement; business.industry; Sociology

• Source: Open Journal for Information Technology. 4:13-24

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Engagement in a social media: an analysis in higher education institutions

• Authors : Eric David Cohen; João Coelho Soares; Ricardo Limongi

Subjects: Higher education; business.industry; 05 social sciences

• Source: Online Information Review. 46:256-284

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Forming Partnership Relations by Applying Social Media Marketing Tools

• Authors : Nadiia Proskurnina

Subjects: social selling; business.industry; lcsh:HB71-74

• Source: Problemi Ekonomiki, Vol 4, Iss 46, Pp 201-209 (2020)

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GROUPS ON FACEBOOK AS A MARKETING TOOL

• Authors : Iwona Lupa-Wójcik

Subjects: e-marketing; media_common.quotation_subject; social media

• Source: Marketing of Scientific and Research Organisations, Vol 37, Iss 3, Pp 17-32 (2020)

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Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

• Authors : Sukree Sinthupinyo; Torboon Puangmaha; Pakpachong Vadhanasindhu

Subjects: Knowledge management; Computer Networks and Communications; business.industry

• Source: International Journal of Interactive Mobile Technologies, Vol 14, Iss 16, Pp 150-167 (2020)International Journal of Interactive Mobile Technologies (iJIM); Vol. 14 No. 16 (2020); pp. 150-167

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Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

• Authors : Anatolii Mazaraki; Nadiia Vedmid; Aliona Shtanova

Subjects: media_common.quotation_subject; social media marketing; Economics, Econometrics and Finance (miscellaneous)

• Source: Innovative Marketing, Vol 17, Iss 2, Pp 112-124 (2021)

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