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Academic Journal

Mediating Role of Brand Awareness in the Relationship Between Buzz Marketing and Purchase Intention.

Subjects: *BRANDING (Marketing); *BRAND awareness; *PERCEIVED quality

  • Source: IUP Journal of Marketing Management. Aug2023, Vol. 22 Issue 3, p26-40. 15p.

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Academic Journal

The effects of chatbots' attributes on customer relationships with brands: PLS-SEM and importance–performance map analysis.

Subjects: *BRANDING (Marketing); *PERCEIVED quality; *CONSUMERS

  • Source: TQM Journal. 2023, Vol. 35 Issue 5, p1156-1169. 14p.

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Academic Journal

Feeling psychologically close: examining the determinants of branded app engagement.

Subjects: *BRANDING (Marketing); *CONSUMER attitudes; *BRAND loyaltyTAIWAN

  • Source: Journal of Product & Brand Management. 2023, Vol. 32 Issue 4, p566-581. 16p.

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Academic Journal

Brand equity for self-driving route along the Silk Road.

Subjects: *PERCEIVED quality; *BRAND equity; *BRAND awareness

  • Source: Service Industries Journal. May2021, Vol. 41 Issue 7/8, p462-488. 27p. 2 Diagrams, 9 Charts.

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Academic Journal

Determinants of Perceived Product Quality and its impact on Distributor's Performance: The Moderating Role of Brand Likeability.

Subjects: BRAND loyalty; PRODUCT quality; PERCEIVED quality

  • Source: Research Journal for Societal Issues (RJSI); 2024, Vol. 6 Issue 2, p44-61, 18p

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Academic Journal

Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand.

Subjects: *BRANDING (Marketing); *PERCEIVED quality; *BRAND name products

  • Source: European Journal of Marketing. 2022, Vol. 56 Issue 10, p2649-2676. 28p.

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Academic Journal

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty.

Subjects: *BRANDING (Marketing); *BRAND personification; *BRAND identification

  • Source: Journal of Brand Management. Sep2022, Vol. 29 Issue 5, p470-483. 14p.

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Academic Journal

CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?

Subjects: *BRAND equity; *BRANDING (Marketing); *PERCEIVED qualitySLOVENIA

  • Source: Management: Journal of Contemporary Management Issues. 2022, Vol. 27 Issue 1, p191-212. 22p.

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Academic Journal

Conceptualizing Perceived Quality of Parent Brand and Brand Extension Evaluation Relationship: What is the Role of Style of Thinking?

Subjects: *CONSUMER behavior; *PHILOSOPHY; *PARENTING

  • Source: Discourse (2521-5337). Jan-Jun2020, Vol. 6 Issue 1, p199-208. 10p.

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Academic Journal

U.S. Consumers' Perception of Asian Brands' Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention.

Subjects: *PERCEIVED quality; *PATRONAGE; *MARKETING strategy

  • Source: Journal of International Consumer Marketing. July-Sep2019, Vol. 31 Issue 4, p287-301. 15p. 1 Diagram, 3 Charts.

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  • 1-10 of  139 results for ""Branding (Marketing)""