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USING CRM SYSTEMS FOR THE DEVELOPMENT AND IMPLEMENTATION OF COMMUNICATION STRATEGIES FOR DIGITAL BRAND MANAGEMENT AND INTERNET MARKETING: EU EXPERIENCE.

• Authors : Berestetska, Olena¹ ; Iankovets, Tetiana² ; Orozonova, Azyk³

Subjects: *MARKETING management; *STRATEGIC planning; *DIGITAL communications

• Source: International Journal of Professional Business Review (JPBReview). 2023, Vol. 8 Issue 4, p1-16. 16p.

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VERIFICATION OF TIME SETTING TO IMPROVE SHARE ESTIMATION ACCURACY IN CONCEPT TESTING.

• Authors : Takumi Kato¹, ; Takumi Ohno²; Rina Takizawa²

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p849-860, 12p

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Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management.

• Authors : Kozinets, Robert V.¹ (AUTHOR)

Subjects: *MARKETING management; *HOUSE brands; *BRANDING (Marketing)

• Source: Journal of Service Management. 2022, Vol. 33 Issue 3, p437-452. 16p.

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Gender-Specific Differences in Consumer Behavior and Best-Practice Examples of Gender Marketing in Brand Management.

• Authors : Nufer, Gerd

Subjects: CONSUMER behavior; PRODUCT management; MARKETING management

• Source: IUP Journal of Brand Management; Dec2023, Vol. 20 Issue 4, p56-63, 8p

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"Make an Effort and Show Me the Love!" Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality.

• Authors : de Kerviler, Gwarlann (AUTHOR); Heuvinck, Nico (AUTHOR); Gentina, Elodie (AUTHOR)

Subjects: AUTHENTICITY (Philosophy); PRODUCT management; MARKETING management

• Source: Journal of Business Ethics. Aug2022, Vol. 179 Issue 1, p89-110. 22p. 11 Color Photographs, 2 Diagrams, 1 Graph.

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Brand ageing: an analysis from a Latin American perspective.

• Authors : Villegas, Juliana¹ (AUTHOR) ; Guevara, Ruben² (AUTHOR) ; Escalante, Juan Esteban³ (AUTHOR)

Subjects: *BRAND image; *MARKETING management; *EXECUTIVES

• Source: Qualitative Market Research: An International Journal. 2022, Vol. 25 Issue 1, p20-42. 23p.

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The impact of quality on brand and reputation: Finding the right balance to sustain value and support the company's bottom line.

• Authors : Kaiwen Cheng¹

• Source: ISE: Industrial & Systems Engineering at Work. Jun2019, Vol. 51 Issue 6, p28-32. 5p.

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Recordación de identidad visual de empresas ecuatorianas de alimentos y bebidas en Pichincha a través de línea gráfica establecida en Facebook: perspectiva del consumidor.

• Authors : Castillo Díaz, Alejandro Javier¹ ; Vinueza Suárez, Jonathan Marcelo¹

• Source: ComHumanitas: Revista Científica de Comunicación. ene-abr2019, Vol. 10 Issue 1, p133-147. 15p.

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Determining the importance ratings of customer requirements in quality function deployment based on interval linguistic information.

• Authors : Yan-Lai Li^1,2 ; Yin-Feng Du^1,2; Kwai-Sang Chin³

Subjects: *PRODUCT quality; *QUALITY function deployment; *PRODUCT management

• Source: International Journal of Production Research. Jul2018, Vol. 56 Issue 14, p4692-4708. 17p.

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STRATEGIC BRAND MANAGEMENT IN FUNCTION OF IMPROVING THE COMPETITIVE POSITION OF TOURIST DESTINATIONS.

• Authors : Blazheska, Daliborka; Ristovska, Natasha; Nakovski, Dejan

Subjects: TOURIST attractions; PRODUCT management; SOCIAL media in marketingMACEDONIA

• Source: UTMS Journal of Economics; Jun2023, Vol. 14 Issue 1, p52-62, 11p

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