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Academic Journal

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility.

Subjects: *BRAND equity; *BRANDING (Marketing); *CONSUMER behavior

  • Source: Journal of Marketing Research (JMR). May94, Vol. 31 Issue 2, p271-288. 18p. 9 Charts.

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  • 1-1 of  1 results for ""PARK, CHAN SU""