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Academic Journal

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences.

Subjects: Communication* ; Public Relations*; Marketing of Health Services/Marketing of Health Services/Marketing of Health Services/*methods

  • Source: BMC health services research [BMC Health Serv Res] 2020 Sep 15; Vol. 20 (Suppl 1), pp. 821. Date of Electronic Publication: 2020 Sep 15.Publisher: BioMed Central Country of Publication: England NLM ID: 101088677 Publication Model: Electronic Cited Medium: Internet ISSN: 1472-6963

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Academic Journal

Targeting Children and Their Mothers, Building Allies and Marginalising Opposition: An Analysis of Two Coca-Cola Public Relations Requests for Proposals.

  • Authors : Wood B; Global Obesity Centre, Deakin University, Deakin University Waterfront Campus, 1 Gheringhap St, Geelong, VIC 3220, Australia.; Ruskin G

Subjects: Politics* ; Psychology, Adolescent* ; Public Health*

  • Source: International journal of environmental research and public health [Int J Environ Res Public Health] 2019 Dec 18; Vol. 17 (1). Date of Electronic Publication: 2019 Dec 18.Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601

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Academic Journal

Hatching a new identity: market research breathes new life into an existing brand.

  • Authors : Maas P; Gundersen Lutheran Health System, La Crosse, Wis., USA. ; Martin E

Subjects: Marketing of Health Services* ; Public Relations*; Marketing/Marketing/Marketing/*methods

  • Source: Marketing health services [Mark Health Serv] 2009 Spring; Vol. 29 (1), pp. 8-13.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9891646 Publication Model: Print

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Academic Journal

A new brand for a new era.

Subjects: Marketing of Health Services* ; Multi-Institutional Systems* ; Public Relations*

  • Source: Marketing health services [Mark Health Serv] 2013 Fall-Winter; Vol. 33 (4), pp. 28-31.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9891646 Publication Model: Print

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Academic Journal

One bold move after another.

Subjects: Blue Cross Blue Shield Insurance Plans* ; Public Relations*; Marketing/Marketing/Marketing/*methods

  • Source: Marketing health services [Mark Health Serv] 2013 Fall-Winter; Vol. 33 (4), pp. 24-7.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9891646 Publication Model: Print

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Academic Journal

Do's and don'ts of public relations for government health care administration.

  • Authors : Lee M; University of Wisconsin-Milwaukee. USA.

Subjects: Marketing of Health Services* ; Persuasive Communication* ; Public Health Administration*

  • Source: Journal of health and human services administration [J Health Hum Serv Adm] 2012 Winter; Vol. 35 (3), pp. 258-73.Publisher: Southern Public Administration Education Foundation Country of Publication: United States NLM ID: 9501928 Publication Model: Print Cited Medium:

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