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Publication : journal of consumer marketing
Geographic : canada
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Academic Journal
Making sure your Canadian advertisement does not sink your sale.
Authors :
Jarvis, Susan S.
1
;
Thompson, William W.
2
Subjects:
*
ADVERTISING laws
; *
FALSE advertising
; *
COMMERCIAL law
CANADA
Source:
Journal of Consumer Marketing. 1995, Vol. 12 Issue 2, p40-46. 7p.
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