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VLOGA POPULARNE KULTURE IN OGLAŠEVANJA V KULTURI SPOMINJANJA: GRAJENJE JUGOSLOVANSKE NACIJE IN ZAMIŠLJANJE SLOVENSKE DRŽAVE.

• Authors : TRATNIK, Polona¹

• Source: Acta Histriae. 2021, Vol. 29 Issue 1, p159-190. 32p.

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Storytelling for charity/humanitarian organizations: effectively encouraging interest, desires and actions

• Authors : Mateja Mahnič

Subjects: storytelling; ngos advertising; consumer donation practices

• Source: Mednarodno Inovativno Poslovanje, Vol 14, Iss 1, Pp 1-11 (2022)

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VPLIV PRIKRITEGA OGLAŠEVANJA NA NAKUPNO VEDENJE POTROŠNIKOV KNJIG.

• Authors : Rojec, Helena ; Blatnik, Andrej¹ ; Zabukovec, Vlasta¹

• Source: Library / Knjižnica. jul2012, Vol. 56 Issue 1/2, p149-175. 27p.

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E-business and Marketing Activities for Online Shopping Support

• Authors : Gregor Jagodič

Subjects: online shopping; advertising; social media

• Source: Mednarodno Inovativno Poslovanje, Vol 13, Iss 1, Pp 29-39 (2021)

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A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students

• Authors : Rožman, Maja; Oreški, Dijana; Tominc, Polona

Subjects: Mobile advertising; Pilot study; Students

• Source: Naše gospodarstvo/Our economy; Vol 68 No 3 (2022): Naše gospodarstvo / Our economy; 50-60 ; Naše gospodarstvo/Our economy; Letn. 68 Št. 3 (2022): Naše gospodarstvo / Our economy; 50-60 ;

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Razlike med novinarskim in oglaševalskim diskurzom v času native advertisinga

• Authors : Miketič, Nina; Poklukar, Klavdija; Milosavljevič, Marko

Subjects: hibridna sporočila; oglaševalski diskurz; advertising discourse

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Učinkovitost racionalnih in emocionalnih oglaševalskih nagovorov

• Authors : Dajčer, Nina; Podnar, Klement

Subjects: racionalni nagovor; rational appeal; emotional appeal

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Analysis of advertisements aimed at children on unhealthy eating on the social network YouTube

• Authors : Hrovat, Mateja; Kos Koklič, Mateja

Subjects: advertisement; social networks; etika analiza

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Lačen si ful drugačen

• Authors : Kalin Golob, Monika

Subjects: media language; slovenščina; udc:811.163.6'42:659

• Source: Družbena funkcijskost jezika, pp. 201-206, 2013.

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Demand anylysis for the selected provider in the field of dental medicine

• Authors : Šraj, Uroš; Petkovšek, Veronika

Subjects: promocijske cene; advertising channels; promotional prices

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