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Periodical

The GOP's Hottest Mad Man.

Authors : Scherer, Michael

Source: TIME Magazine. 10/18/2010, Vol. 176 Issue 16, p44-47. 4p. 5 Color Photographs.

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Academic Journal

Aportación de los planificadores estratégicos españoles a la eficacia publicitaria.

Authors : Blanco, Cristina Sánchez¹

Source: Revista Latina de Comunicación Social. dec2010, Issue 65, p1-13. 13p. 1 Diagram, 4 Graphs.

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Academic Journal

DEVELOPING AND EVALUATING A COLLEGE DIABETES PREVENTION AND AWARENESS CAMPAIGN.

Authors : Butler, Karen L.¹ ; Mead, Antonia S.²

Source: American Journal of Health Studies. 2010, Vol. 25 Issue 4, p196-201. 6p.

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Academic Journal

Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

Authors : de Velásquez, Mela Salazar¹ ; Lau Chufon, Eyleen²

Source: Revista de Comunicación. 2010, Vol. 9, p60-94. 35p. 11 Charts.

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Academic Journal

TÜRKİYE'DEKİ REKLÂMLARDA TOPLUMSAL CİNSİYET VE SUNUMU.

Authors : zdemİr, Mehmet¹

Source: Milli Folklor. 2010, Vol. 22 Issue 88, p101-111. 11p.

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Academic Journal

COMERCIALIZAÇÃO DO BEM-ESTAR: A ESTÉTICA DA SEDUÇÃO PUBLICITÁRIA.

Authors : Galhardi, Luciana Pletsch

Source: Sessões do Imaginário. Dec2010, Vol. 15 Issue 24, p98-109. 12p. 4 Color Photographs, 4 Charts.

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Academic Journal

Spanish Advertisers and the New Communication Context: A Qualitative Approach.

Authors : Delgado, Juan Benavides¹ ; García, Nuria Villagra² ; García, David Alameda³

Source: Revista Latina de Comunicación Social. dec2010, Issue 65, p1-16. 16p. 4 Diagrams, 2 Charts.

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Academic Journal

Los anunciantes españoles y el nuevo contexto de comunicación: una aproximación cualitativa.

Authors : Delgado, Juan Benavides¹ ; García, Nuria Villagra² ; García, David Alameda³

Source: Revista Latina de Comunicación Social. dec2010, Issue 65, p1-17. 17p. 4 Diagrams, 2 Charts.

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Academic Journal

The contribution of Spanish account planners to advertising effectiveness.

Authors : Blanco, Cristina Sánchez¹

Source: Revista Latina de Comunicación Social. dec2010, Issue 65, p1-13. 13p. 6 Graphs.

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Academic Journal

College Students' Exposure to Tobacco Marketing in Nightclubs and Bars.

Authors : Ridner, S.Lee¹ (AUTHOR) ; Myers, JohnA.² (AUTHOR); Hahn, EllenJ.³ (AUTHOR)

Source: Journal of American College Health. Nov/Dec2010, Vol. 59 Issue 3, p159-164. 6p. 1 Chart.

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